Throughout my 15+ years as a social media strategist, I’ve embraced the power of storytelling to spark meaningful connections, drive engagement, and catalyze growth. From overseeing the development of compelling brand narratives across platforms to coaching executive teams on maximizing digital impact, my focus has always been on creating authentic, human-centered content that resonates.

Whether I’m aligning business goals with compelling messaging or interviewing individuals to capture authentic, first-person narratives, I leverage a data-driven mindset to uncover the metrics that matter most. My aim is always to bridge the gap between creative vision and tangible ROI. By focusing on building genuine relationships and engaging diverse communities, I help brands form deeper connections that last.

Whether I’m leading creative direction for a global nonprofit, launching innovative digital segments for national TV, or architecting campaigns that generate millions in donations, my goal is the same: to connect people to ideas, brands, and causes that matter.

I’m passionate about leveraging emerging platforms, data, and creativity to unify audiences around shared stories. If you’re looking to build brand equity, strengthen market positioning, or simply connect on all things digital and social media, I’d love to connect. Let’s make your organization’s story impossible to ignore!