<div><strong>Overview</strong></div><div>Lifeway is seeking a <strong>Digital</strong> <strong>Marketing Strategist</strong>, Bibles &amp; Reference to help grow our Bible &amp; Reference category through multi-channel strategies, campaign execution, and strong project leadership. This is a remote-eligible role ideal for a creative marketer who thrives in a fast-paced, mission-driven environment and is passionate about using marketing to reach and disciple people through God’s Word.</div><div>&nbsp;</div><div><strong>Why Lifeway?</strong>&nbsp;</div><div>&nbsp;</div><div>Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.<br><strong><br>Responsibilities<br></strong><br></div><ul><li>Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work</li><li>Lead quarterly marketing campaigns and launches for Bible and reference products.</li><li>Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.</li><li>Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.</li><li>Analyze campaign performance and adjust tactics accordingly.</li><li>Coordinate with internal and external teams on asset creation, approvals, and launch execution.</li><li>Oversee video and image production; manage content for product pages and catalogs.</li><li>Track budgets and work with vendors for invoicing, procurement, and creative services.</li><li>Support Lifeway presence at conferences and events.</li><li>Moderate travel, occasionally overnight</li></ul><div><strong><br>Qualifications<br></strong><br></div><div><strong>Education</strong></div><ul><li>Bachelor's degree in Marketing, Communications or related field-<em>required&nbsp;</em></li><li>Master’s degree, <em>preferred</em></li><li>Advanced graduate degree (PhD, etc), <em>not required</em></li></ul><div>&nbsp;</div><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, required</strong></div><ul><li>5+ years of marketing experience in corporate or agency settings</li><li>3+ years of experience in digital/email/video marketing</li><li>2+ years of experience coordinating projects or executing digital campaigns</li><li>Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4</li><li>Strong strategic, analytical, and communication skills</li><li>Demonstrated success managing multi-channel campaigns with measurable results</li></ul><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, preferred&nbsp;</strong></div><ul><li>Experience in publishing, ministry, or Christian retail markets - strongly preferred</li><li>Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred</li><li>Familiarity with WordPress, HTML, SharePoint, Firebrand</li><li>Experience managing vendors, media production, or event support</li></ul>

Digital Marketing Strategist

<div>Ministry Brands is looking for a  Lifecycle Marketing Manager to join our growing team!&nbsp;</div><div> &nbsp;</div><div><strong>Who we are&nbsp;</strong></div><div>Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.   &nbsp;</div><div>  &nbsp;</div><div>Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.  &nbsp;</div><div>The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. &nbsp;</div><div><br><strong>What You'll Do:&nbsp;</strong></div><div>As the champion of lifecycle marketing for our small faith-based commercial segment, this role leads the design and execution of digital journeys that guide churches and parishes from first touch through onboarding, engagement, and long-term growth. Ownership spans strategy and implementation of multi-channel lifecycle programs that drive activation, retention, and expansion within a product-led growth (PLG) engine that enables customers to discover, try, and buy with minimal friction.&nbsp;</div><div>This position sits within the Demand Generation team and works in close partnership with Product Marketing, Customer Marketing, Operations, and eCommerce teams to ensure lifecycle programs are aligned with broader go-to-market strategies and business goals. Proven strategies are adapted into right-sized, resonant experiences tailored for smaller organizations. Success depends on strong cross-functional collaboration, a deep understanding of the customer journey, and a bias for action in a fast-moving environment.&nbsp;</div><div><br><strong>Key responsibilities&nbsp;</strong></div><ul><li>Own the lifecycle strategy and roadmap for small faith-based churches and parishes, defining audience segments, messaging, offers, and digital paths to purchase and growth.&nbsp;</li><li>Design and execute multi-channel end-to-end lifecycle campaigns across paid, social, email, in-product messaging, SMS, and other channels to drive onboarding, engagement, retention, and upsell.&nbsp;</li><li>Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof.&nbsp;</li><li>Build and optimize automated workflows triggered by user behavior and lifecycle stage, including welcome, onboarding, education, cross-sell, upsell, and win-back sequences.&nbsp;</li><li>Develop and maintain customer journey maps to identify friction points and optimize touchpoints for conversion and loyalty.&nbsp;</li><li>Create and manage landing pages and email journeys focused on low-touch, high-conversion experiences; run A/B tests to improve performance.&nbsp;</li><li>Repurpose and adapt content from larger segments into right-sized assets that resonate with smaller organizations and their unique needs.&nbsp;</li><li>Produce original, conversion-ready content including how-to guides, product comparisons, FAQs, and microcopy that reduce friction and clarify next steps.&nbsp;</li><li>Partner with Digital and Web teams to ensure content, promotional banners, and checkout experiences are accurate, timely, and conversion-optimized.&nbsp;</li><li>Coordinate seasonal promotions and product spotlights, managing a nimble content and campaign calendar.&nbsp;</li><li>Collaborate with paid media agencies to align lifecycle messaging across search, social, video, and retargeting channels.&nbsp;</li><li>Produce SEO-relevant content (blog posts, etc.) that supports the full funnel and connects to high-converting landing paths.&nbsp;</li><li>Analyze and report on lifecycle metrics including time to first purchase, email engagement, repeat purchase rate, attach rate, and campaign ROI.&nbsp;</li><li>Document repeatable playbooks for high-performing lifecycle programs to scale across verticals.&nbsp;</li><li>Leverage AI-driven tools and approaches to improve efficiency and accelerate results across campaigns and content.&nbsp;</li></ul><div><br><strong>Who You Are:&nbsp;</strong></div><ul><li>3-5 years of experience in lifecycle marketing, conversion marketing, demand generation, or digital campaign management with measurable impact on pipeline and revenue.&nbsp;</li><li>Proven success in B2B SaaS or e-commerce marketing, especially in self-serve or product-led growth environments with free trial and freemium offerings.&nbsp;</li><li>Demonstrated ability to build and optimize lifecycle campaigns that drive activation, retention, and expansion.&nbsp;</li><li>Exceptional writing skills focused on clarity, trust, and action across email, landing pages, and product experiences.&nbsp;</li><li>Hands-on experience with split testing and interpreting results to inform next steps.&nbsp;</li><li>Comfortable with analytics and reporting; able to define KPIs, maintain dashboards, and communicate performance insights.&nbsp;</li><li>Strong cross-functional collaborator with experience working across product marketing, demand generation, customer marketing, and digital teams.&nbsp;</li><li>Experience with a strong MarTech stack and CRM, automation, and analytics tools like HubSpot, Salesforce, Google Analytics, and Webflow.&nbsp;</li><li>Strategic thinker with a bias for action and a passion for continuous optimization.&nbsp;</li><li>Strong cross-functional collaborator who works well with product marketing, demand generation, customer marketing, digital and web, and agency partners.&nbsp;</li></ul><div><br><strong>Physical Considerations:&nbsp;</strong></div><ul><li>Ability to work in a general office environment&nbsp;</li><li>Ability to handle extended periods of computer-based work, including telephone&nbsp;</li></ul><div><br><strong>Travel Considerations:&nbsp;</strong></div><ul><li>Domestic and/or international travel required, estimated up to 5% &nbsp;</li></ul><div><br>Benefit offerings designed to promote a life of balance!  &nbsp;</div><div> &nbsp;</div><div>At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. &nbsp;<br> &nbsp;<br>Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them. &nbsp;</div><div><br>Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!  &nbsp;</div><div>Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.  &nbsp;</div><div><br>Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.  &nbsp;</div><div>Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. &nbsp;</div><div><br>Employee Recognition &amp; Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.&nbsp;</div><div><br>Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.&nbsp;</div>

Lifecycle Marketing Manager

<div><strong>Join Us at Gloo: Help Us Build the Leading Technology Platform to Serve the Faith Ecosystem.&nbsp;<br></strong><br></div><div><br>At Gloo, we believe relationships catalyze growth—and when technology serves relationships, the world can be transformed, one life at a time.&nbsp; We recognize the faith ecosystem is broad and diverse. It includes churches, parachurch ministries and thousands of non-faith based organizations committed to advancing the flourishing of people. Our purpose is simple yet profound: to shape technology as a force for good, so that people can flourish and communities can thrive.. Therefore, our mission is to build the leading technology platform to serve the faith ecosystem.<br><br></div><div><br>We are a mission-driven organization, guided by four core principles:<br><br></div><ul><li><strong>Shape Technology for Good:</strong> Whether it’s AI tools, dashboards, or communication tools, we empower leaders with values-aligned solutions that amplify their missional impact with tools they can trust.</li><li><strong>Serve Those Who Serve:</strong> From pastors and donors to network leaders and content creators—we’re passionate about providing technology that helps them do more of what they are called to do.&nbsp;</li><li><strong>Release Collective Strength:</strong> We connect the diverse faith ecosystem—churches, parachurch ministries and thousands of non-faith based organizations committed to advancing the flourishing of people—so they can achieve more together than they could alone.</li><li><strong>Enable Ecosystem Trust:</strong> Trust is the foundation of a connected faith community. We enable transparency, digital rights management, and simplicity to foster confident collaboration.</li></ul><div><br>We are looking for talented, mission-driven individuals to join our team as we create innovative technology solutions that inspire and empower people to release the passion in every person, including you, to be all they were created to be. If you’re ready to make an impact with your talents and skills toward this purpose, we’d love to hear from you!<br><br></div><div><strong><br>The Opportunity:</strong>&nbsp;<br><br></div><div>We are building something very special at Gloo. Here is a unique opportunity to get in early as a key contributor to Gloo’s Enterprise GTM team in North America.&nbsp;</div><div><br>As a Senior Account Executive for Enterprise AI, you are responsible for driving revenue growth and ensuring long-term client success by managing and expanding relationships within large enterprise accounts. This role involves deeply understanding the unique business challenges of established enterprise organizations and strategically aligning Gloo's AI platform, services, and solutions to their evolving needs.</div><div><br>Key responsibilities include winning new customers by nurturing strong, long-lasting relationships with C-level executives and key stakeholders within your assigned accounts and territory, identifying opportunities for expansion and upsell, negotiating contracts, and collaborating closely with customer success and product teams to ensure continuous value delivery and client satisfaction. You possess a deep understanding of enterprise-level account management strategies, the skills to lead large complex sales cycles, a proficiency in exceeding retention and growth quotas, and the ability to articulate the value of technology solutions to diverse audiences.</div><div><strong><br>What You’ll Be Doing:<br></strong><br></div><ul><li>Full Sales Cycle Management: Prospecting, qualifying leads, discovery calls, demos, handling objections, negotiation, closing deals, and pipeline management</li><li>Strategic Account Planning: Developing detailed plans for large/strategic accounts, mapping C-suite stakeholders, and orchestrating account strategy</li><li>Consultative Solution Selling: Acting as a trusted advisor, understanding complex client business challenges, and mapping SaaS solutions to solve them</li><li>Revenue Generation &amp; Quota Attainment: Consistently meeting or exceeding monthly/quarterly sales targets</li><li>Relationship Building: Cultivating long-term relationships with new and existing enterprise clients at executive levels</li><li>Cross-Functional Collaboration: Working closely with Sales Engineers, Product, Marketing, and Customer Success teams</li><li>Forecasting &amp; CRM: Maintaining accurate pipeline data and forecasts in CRM systems</li><li>Market &amp; Product Expertise: Deeply understanding the product suite, competitor solutions, and industry trends</li><li>Feedback Loop: Providing valuable customer insights to internal teams for product and service improvement</li><li>Educate and Consult with organizations at different stages of their AI journey. Function as an advisor, helping customers navigate AI with confidence, in alignment towards their values and overall business objectives.</li></ul><div><strong><br>What We’re Looking For:<br></strong><br></div><ul><li>Bachelor's Degree in Business Administration, Marketing, Sales, Information Technology, or a related field</li><li>Preferred: Master's Degree (MBA) or relevant postgraduate qualifications</li><li>8+ years of demonstrated success in an Account Management or senior sales role within the AI, SaaS and/or managed services industry</li><li>Proven track record of consistently exceeding revenue quotas and customer retention goals</li><li>Deep knowledge and understanding of AI trends, competitive landscape, and customer needs</li><li>Experience navigating the sales process within ministries, nonprofits, or cause-based enterprises, including long sales cycles, committee or board influence, and values-driven objections.</li><li>Experience navigating complex client relationships, selling to C-level executives and diverse stakeholders in large enterprises.</li><li>Solid understanding of cloud computing concepts (IaaS, PaaS, SaaS) and the value proposition of managed IT services</li><li>Experience with account planning, forecasting, and driving customer success initiatives</li><li>Proficiency in using CRM software (e.g., Salesforce, HubSpot) for account management, forecasting, and reporting</li></ul><div><br></div><div><strong><br>Job Location:</strong> Remote, preference for Bay Area, Seattle, Denver/Boulder, Dallas or Austin TX, or Orlando FL<br><br></div><div><strong>Compensation: </strong>$160-200k<br><br></div><div><strong>Our Team Members Enjoy:</strong></div><ul><li>Competitive compensation and discretionary performance bonus commensurate with experience</li><li>Flexible PTO policy and state-compliant sick leave to support your well-being</li><li>Medical, Dental, and Vision plans with up to 90% coverage for employees</li><li>Generous employer HSA contributions for HDHP elections</li><li>Employer-sponsored 401k program with a 2% employer match</li><li>Learning &amp; Development stipend available after 6 months of employment</li><li>Paid Parental Leave</li><li>A dynamic, talented team, dedicated to changing the world and building an incredible business</li><li>Onsite and virtual social events to keep us connected in our hybrid work environment</li><li>Beautiful office space in downtown Boulder on Pearl Street, steps from coffee shops and blocks from hiking trails</li></ul>

Senior Account Executive, Enterprise AI

<div>Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.</div><div><br>Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits&nbsp;</div><div><br>We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.&nbsp;</div><div><br>The ideal candidate for Virtuous embodies our values by:</div><ul><li>Asking questions with a spirit of curiosity</li><li>Giving feedback freely with candor &amp; grace, welcoming it in return</li><li>Displaying a passion for philanthropy and technology&nbsp;</li><li>Serving with joy. Everyone is willing to make the coffee!</li><li>Celebrating the wins &amp; milestones of others&nbsp;</li><li>Assuming good intent &amp; demonstrating trust in others&nbsp;</li><li>Pursuing relationships with people different from themselves &amp; creates space to be human</li></ul><div><br>Position Summary</div><div><br>As the Customer Marketing Manager, you’ll play a pivotal role in turning our current customers into advocates and expansion engines. You’ll champion the wins our customers achieve, craft compelling communications and campaigns that deepen engagement and drive expansion (net revenue retention + upsell).<br><br>You’ll coordinate across customer success, product marketing, field marketing and product to ensure that our customer voice is strong, visible, and influential. You’ll also serve as a product expert, deeply understanding how our customers use Virtuous products day-to-day. Part of this role includes holistically managing all customer communications to strategically plan outreach, ensure alignment across teams, and avoid over-communicating with customers.</div><div><br>Responsibilities</div><h3>Expansion &amp; Revenue Growth</h3><ul><li>Own customer expansion marketing — build and manage programs designed to drive upsell and cross-sell across Virtuous products (Raise, CRM, Momentum, BI, Analytics, Insights, etc.).</li><li>Partner closely with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys that convert.</li><li>Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities, surfacing the right value messaging at the right time.</li><li>Build ROI and use-case content that enable CSMs to accelerate expansion.</li><li>Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR.</li><li>Partner with Marketing to launch and usage-based upsell campaigns.</li><li>Manage customer gifting (Sendoso), incentives, and engagement touchpoints that drive retention and upsell readiness.</li></ul><div><br></div><h3>Advocacy &amp; Retention Marketing</h3><ul><li>Turn happy customers into active advocates—champions, reference calls, speakers, testimonial providers, and content contributors.</li><li>Develop customer-facing communication programs (email newsletters, product updates, webinars) that reinforce ROI and product adoption.</li></ul><div><br></div><h3>Customer Events &amp; Referrals</h3><ul><li>Partner with Field Marketing and CX to plan and execute customer dinners that drive expansion conversations.</li><li>Drive our customer reference program that rewards advocacy while feeding expansion opportunities.</li></ul><div><br>You Must Have</div><ul><li>3+ years of experience in customer marketing roles within a SaaS or B2B environment</li><li>Demonstrated ability to build and scale customer-advocacy or community programs</li><li>Experience running campaigns (email, webinar, events) and managing gifting/recognition programs</li><li>Ability to partner effectively across functions (CX, Marketing, Field Marketing, Sales, Ops, Product Marketing)</li><li>Strong analytical mindset: comfortable with metrics, reporting and driving insight from data</li><li>Familiarity with NRR/expansion motions (upsell, cross-sell) in a subscription business</li><li>Excellent communication skills, attention to detail, and a high-energy approach</li><li>Preferably experience with nonprofit or mission-driven organizations (helps with understanding Virtuous’ customer base)</li></ul><div><strong><br>What We Offer</strong></div><ul><li>Market competitive pay leveraging Carta data</li><li>Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)</li><li>401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days</li><li>We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO</li><li>Supportive time off including paid volunteer days and company holidays</li><li>Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).</li><li>12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)</li><li>We pride ourselves on Community and host exciting company outings and events.</li></ul>

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