I’m a Director of Marketing with a strong analytical foundation and a proven ability to optimize performance across both digital and offline channels. I specialize in scaling what’s working, identifying opportunities for improvement, and turning data into actionable growth strategies.

My background in internet and multichannel marketing has given me a deep understanding of how customers discover, engage with, and convert on web properties. I place a strong emphasis on creating high-quality, consumer-focused content that’s also optimized for search by balancing user experience, technical SEO, and conversion-driven design.

Highly data-driven by nature, I bring extensive experience in website analytics, campaign performance measurement,...