I’m a Director of Marketing with a strong analytical foundation and a proven ability to optimize performance across both digital and offline channels. I specialize in scaling what’s working, identifying opportunities for improvement, and turning data into actionable growth strategies.

My background in internet and multichannel marketing has given me a deep understanding of how customers discover, engage with, and convert on web properties. I place a strong emphasis on creating high-quality, consumer-focused content that’s also optimized for search by balancing user experience, technical SEO, and conversion-driven design.

Highly data-driven by nature, I bring extensive experience in website analytics, campaign performance measurement, and attribution. I’m particularly skilled at slicing data to uncover insights that guide decision-making, including evaluating the effectiveness of offline initiatives such as national TV advertising.

Email marketing is a core strength. I’ve designed and optimized email programs that drive revenue by delivering relevant, personalized messaging aligned with customer preferences and behavior.

In addition to marketing leadership, I bring strong project management and communication skills. I’m known for being affluent, organized, responsive, and collaborative, and I frequently contribute strategic recommendations around business models, channel focus, and operational improvements based on real-world performance data.

Outside of work, I serve as a volunteer coach and instructor for youth sports. I enjoy mentoring kids and helping them grow through teamwork, discipline, and confidence-building experiences.

Specialties:
Multichannel marketing • Email marketing • Marketing analytics • Project management • Conversion rate optimization • National TV advertising • SEO & content strategy • Youth enrichment through sports