I build systems that help teams ship faster, think clearer, and operate with confidence. Over 15+ years, I’ve had the privilege to shape frontend architecture, lead design systems, and implement high-velocity engineering practices. I specialize in delivering measurable impact, including cutting UI duplication by 60%, improving critical funnel performance by ~40%, and reducing delivery timelines from six weeks to under one.

I’ve been fortunate to lead meaningful technical initiatives: architecting and launching ZUI, a company-wide React component library; creating a skip-logic framework that accelerated marketing funnel creation; and introducing AI-powered workflows that improve quality without chaos. I enjoy helping people do...