I completed a four month marketing internship at Perpetual Campaigns in Philadelphia, PA. Here, I gained experience in face-to-face marketing and sales, and learned different sales tactics, and theories. I represented the Gen Mobile brand through direct, face-to-face engagement with consumers. My role focused on enhancing brand image and increasing community recognition through positive and informative public interactions. Each day, I set up branded displays at various locations throughout Philadelphia—and occasionally in Trenton, NJ—and distributed marketing materials to promote Gen Mobile’s products and services. I actively greeted and engaged local shoppers, building rapport through meaningful conversations and using targeted questions...