Responsible for planning, creating, and publishing longform content across digital and print formats, including blogs, white papers, case studies, press releases, landing pages, and gated assets like one-pagers and PDFs.

In this role, I lead SEO-driven content development aligned with business objectives, ensuring consistency in brand voice across all platforms. I manage website content updates and collaborate closely with cross-functional teams—especially design and marketing—to develop high-impact sales decks, campaign assets, and executive communications.

Key responsibilities include:

• SEO content writing for web and blog platforms

• Content repurposing for multi-channel use (LinkedIn, newsletters, internal decks)

• Copywriting for social media, employer branding, and B2B campaigns

• Strategic input on social media content planning

• Research and development of industry-focused case studies and solution stories

• CMS management and web content maintenance

• Producing responsive content that adapts to tone, audience, and medium

• Supporting brand storytelling through newsletters and corporate communication

• Ensuring consistency in tone, messaging, and visual alignment across all content assets

A core part of my work includes maintaining brand integrity across all digital touchpoints and ensuring that every word reflects the company’s evolving narrative with clarity, relevance, and originality.