I’m a content marketer, SEO specialist and author with 20 years of experience helping brands tell their stories, reach the right audience and achieve measurable growth. I’ve led high-impact marketing campaigns, developed winning SEO strategies and managed teams that deliver results in fast-paced environments like e-commerce and retail.

My career began in journalism, where I learned the value of clear, compelling storytelling. Since then, I’ve worked with nationally recognized brands and agencies, producing copy for email campaigns, catalogs, websites, blogs and more. I’m fluent in marketing automation, data-driven content optimization and AI-powered creative tools.

Here are more details about my career and experience:

- Former editor, strategist and writer for The Shooter's Log, an industry-leading blog with more than 700,000 views each month. (Ranked No. 5 in Feedspot's "Top 100 Gun Blogs & Websites For Gun Enthusiasts To Follow in 2020.")
- Owner of 20+ marketing certifications: Content Marketing, Email Marketing, Contextual Marketing, Google Analytics and more
- Former roundtable and panel host for HubSpot User Group (HUG) and Growth with HubSpot events
- Crucial role in winning 2016-17 DFW AMA Marketer of the Year – Overall Winner and Healthcare Marketing — based on an infographic that increased a client’s MQLs by 945% in one month
- Proficient in ChatGPT, HubSpot, SEMrush, Microsoft Office (Word, Excel, Outlook), Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), BrightEdge, HTML, Hootsuite, TweetDeck, Slack, Wordpress, ahrefs, Databox and other tools
- Experienced in the following industries: jewelry, dentistry, firearms, hunting, survival, outdoors, real estate (both commercial and residential), technology, oil/gas, manufacturing, sports, data, automotive, locksmithing, customer service, business management, industrial, e-commerce, finance, mortgage, education, medical, coding, business intelligence, foodservice and more.
- Author of five books: "50 Lies of the Enemy (and How to Silence Them)" (which reached #6 on Amazon's "Spiritual Warfare" category), "HOPE for the Hurting Marriage," "Diary of a Christian Addict" (#19 on Amazon's "Christian Faith" category), "Devotions for Dark Days (#43 on Amazon’s “Christian Bible Meditations” category) and "Devotions for Darker Nights."