Social media strategist with over four years of experience developing platform-specific content strategies that drive audience growth and engagement across Facebook, Instagram, TikTok, X, and LinkedIn. Skilled at managing national and regional campaigns across multiple industries, translating business goals into engaging, audience-centered content. 

Experience spans both agency and freelance settings — leading strategy for 10+ client accounts at once in an agency role, and building long-term, direct partnerships as freelancer across financial services, legal, food & beverage, consumer packaged goods, nonprofit, education, arts & culture, and apparel. 

Core strengths include content strategy and calendar planning, copywriting and brand voice adaptation, short-form video...