As Vice President of Customer Engagement & Loyalty at Western Union since January 2023, I lead global functions across Experience, Loyalty, CRM, Organic, Analytics, Kiosk, and Innovation, reporting directly to the CMO. Western Union, a 170-year-old brand, is transforming how it serves 120 million customers annually, conducting 750,000 transactions daily to empower global communities. 

With 20 years of leadership experience in Marketing, including roles at Walmart and McDonald’s, I focus on marketing strategy, strategic planning, and executive management. I am committed to driving transformation and innovation to enhance customer experience and foster long-term loyalty.