Abilene Christian University is hiring a
Director of Marketing

ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and willing to support the Christian mission of ACU.

This position reports to the Executive Associate Athletics Director for External Operations.

Essential Duties

Other duties may be assigned. Reasonable accommodations may be made to enable individuals to perform the essential functions.

Marketing and Fan Engagement

• Develop and lead the comprehensive annual marketing and fan engagement strategy for assigned sports, establishing goals and objectives that support attendance, ticket sales, fan engagement, revenue generation, and overall athletics department visibility.
• Establish game-specific marketing and promotional objectives based on attendance goals, opponent, audience, promotions, ticket inventory, and department priorities.
• Work with Creative Services to develop advertising media for both external and internal audiences.
• Coordinate the game-day experience, including preparation of game-day scripts for the PA announcer and other game-day personnel.
• Identify opportunities to leverage athletics events, teams, student-athletes, coaches, and department initiatives to increase the visibility and awareness of ACU Athletics.
• Develop and maintain a comprehensive annual game-day promotional calendar, including themes, activations, promotions, student initiatives, community engagement, and sponsor integration.
• Evaluate game-day attendance, engagement, promotions, and fan experience and implement strategies to improve future events.

Student Promotions

• Develop and execute a student promotional plan by communicating and building relationships with campus Student Life, social clubs, and student organizations.
• Coordinate with Student Life staff on game-day promotions and themes targeted to students.
• Identify key games for student activation, including rivalries, conference openers, and special promotions.
• Collaborate with student organizations, SGA, and residence life to promote attendance.
• Assist in organizing on-campus appearances by teams.

Corporate Sponsorships

• Work in conjunction with Abilene Christian Sports Properties to implement and fulfill all corporate sponsorships.
• Work with the General Manager to develop in-game features and promotions that can be sold to corporate sponsors.
• Ensure all corporate sponsor inventory items are fulfilled.

Game-Day Operations and Event Management

• Recruit, train, and supervise employees necessary to provide a high-quality game-day experience.
• Schedule workers for sound, video board, in-game promotions, and marketing tables at athletics events as needed.
• Provide contest reports, season reports, and annual reports to the Deputy Director of Athletics, Executive Associate AD for External Operations, and coaches.
• Assist in the successful completion of special athletics-related events, including NCAA national and regional competitions, conference tournaments, and outside events held in ACU athletic venues.
• Perform other duties as assigned by the Director of Athletics, Executive Associate AD for External Operations, or other senior staff members.

Supervisory Responsibilities

• Supervise the Marketing Coordinator and Graduate Assistant.
• Supervise undergraduate student interns.
• Recruit and train student event staff.
• Prepare work schedules and assignments for student workers.

Professional Development Requirements

Skills

• Strong organizational skills and the ability to manage multiple tasks, meet deadlines, and coordinate diverse events while maintaining a courteous and professional attitude.
• Excellent written, verbal, and non-verbal communication skills.
• Demonstrated experience supervising, mentoring, and developing staff and student employees.
• Positive attitude, commitment to excellence and continued growth, high energy, and strong interpersonal skills.
• Excellent attention to detail.
• Knowledge of NCAA, conference, and ACU rules and regulations.

Qualifications

Professional

• Bachelor’s degree required; Master’s degree preferred.
• Two to five years of progressively responsible experience in collegiate athletics, professional sports, entertainment, marketing, promotions, fan engagement, or a related field.

Personal

• Strong Christian beliefs and values.
• Ability to establish and nurture strong relationships.
• Creative and thoughtful approach to assignments.
• High degree of self-motivation.
• Basic understanding of college athletics at the NCAA Division I level.
• Commitment to quality.

Physical Demands

• Ability to work long hours.
• Ability to walk and climb stairs for extended periods.
• Ability to lift up to 40 pounds.
• Ability to lift tables and chairs when arranging events.
• Ability to work flexible hours and adapt to a varied schedule.
• Possible exposure to weather extremes.
• Ability to sit and type at a computer for extended periods.

Equal Employment Opportunity

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

Background Check

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security-sensitive positions. For current employees, it will be determined whether an additional background check is required upon hire.