InterVarsity Press is hiring a
Remote Marketing Manager I or II

📍 Remote

👤 Role Type: Full-time

To advance the purpose of InterVarsity Press, this position manages and supports the effective coordination, promotion, advertising, and marketing of IVP books.

Status: Full-time
Location: Lisle, IL (in-person preferred, potential hybrid/remote work agreement by arrangement, IVP cannot currently employ remotely in California, Missouri, or outside the United States)
Salary: $58,000-68,000 annually, depending upon level

MAJOR RESPONSIBILITIES
Personal:

Be a maturing disciple of Jesus Christ: growing in love for God, God's Word, God's people of every ethnicity and culture, and God's purposes in the world.

Provide marketing strategies for titles by:

Stewarding and optimizing Targeted, paid digital and social media advertising efforts across Google Ads, YouTube, Instagram, Facebook, and LinkedIn for IVP's Trade and Academic imprints
Tracking, analyzing, and executing paid digital and social media advertising efforts to evaluate overall effectiveness of plans
Crafting data-driven, strategically sound, fully integrated marketing plans for 30-35 titles per years across both Trade and Academic imprints.
Developing strong consumer insights that drive innovative marketing connections and allow for creative engagement of advertising messages across multiple channels during the pre-order and launch campaign periods, in particular
Monitoring ongoing sales data to adjust plans as needed to ensure frontlist titles backlist well
Leading cross-functional team strategy discussions to build marketing plans that are collaborative and leverage the full suite of IVP resources for titles
Engaging all relevant stakeholders in planning discussions: editors, sales, publicity, agents, authors, digital sales, lead generation, and design teams
Establishing collaborative relationships with authors, resourcing them well to activate their networks and affinity groups to elevate the overall awareness of titles and further drive sales
Securing strong partnerships with outside advertising vendors to maintain a comprehensive database of opportunities and build customized, targeted plans for titles
Managing budgets and track analytics to ensure maximum efficiency and effectiveness of all marketing efforts
Writing creative briefs, customize marketing book description copy, and draft headlines for each title
Maintaining awareness of event marketing opportunities, pitching authors as speakers, and planning for and attending key conferences throughout the year. Examples include but are not limited to Christian Community Development Association, Jude 3, The Apprentice Gathering, and The Gospel Coalition.
Expanding upon marketing opportunities that especially support authors of color and those individuals, groups, and organizations that seek to minister to them well and amplify their voices thoughtfully and with authenticity

Maintain Professional Growth and Development by:

Staying connected with industry trends and innovations in the above areas including, but not limited to, book publishing, e-mail marketing, customer engagement, and strategy for reaching new markets
Attending training events and conferences to remain current in the above areas
Participating in industry-wide events that help increase cultural competency within Christian publishing

Any other duties as required

QUALIFICATIONS

Affirmation of InterVarsity’s Statement of Faith
Effective oral and written communication skills
Spanish fluency preferred but not required
Credentialed with at least 2 years of experience executing and managing paid social media advertising campaigns
Four to six years of digital marketing manager or agency experience, depending upon level
Ability to achieve and maintain a high level of knowledge regarding InterVarsity Press products, services, policies, programs, and procedures
Prudence with confidential information
Proven ability to multi-task and manage the needs of a variety of stakeholders at once
Exceptional project management skills
Comprehensive understanding of digital marketing best practices
Demonstrated ability and commitment to work in a diverse team environment
Flexibility to travel 10-15% for conferences and sales appointments as needed including the annual biblical/religious studies academic conferences in late November, prior to Thanksgiving
Flexibility to attend Urbana Student Missions Conference every six years, Dec. 26-Jan.1, and National Staff Conference every three years (the year after Urbana), approximately Jan. 3-8

EXPERIENCE AND EDUCATIONAL REQUIREMENTS

Experience required as described in the section below (dependent on the level of the position posted). Relevant higher education will be taken into account and may reduce the experience required.

Benefits:

We offer a competitive benefits package, including health care and retirement savings with a match. Eligibility is based on employee type and hours worked. Benefits include the following: