Velora is hiring a
Remote Brand Manager - Aplos

📍 Remote

👤 Role Type: Full-time

💡 Desired Skills:

Content CreationBrandingSEOSocial Media MarketingEmail MarketingProject ManagementCopywriting

About the role:

Location:

US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho, Maryland, Massachusetts, Minnesota, North Carolina, Nevada, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington)
Canada Provinces: British Columbia, Ontario, Alberta only

With Aplos, nonprofit groups of every shape, size, and mission can seamlessly run their finances and operations, manage their business and bottom line, and proactively engage their communities and donors when it matters most. We’re a remote team, spread across North America (with peers all over the world).

Aplos is the largest nonprofit & church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our all-inclusive platform provides a dynamic CRM, fundraising & giving tools, online donations & payment processing, built-in fund accounting system, integrated payroll, email marketing, website builder, and much more.

The Brand Manager is a critical role that sits at the intersection of brand strategy, content marketing, and deep industry expertise. Reporting to the Director of Aplos Marketing, you will be the subject matter expert (SME) responsible for developing and distributing high-value, resonant content for our primary buyers—typically nonprofit finance leaders, bookkeepers, and treasurers. This is a high-impact position where your knowledge of nonprofit finance will be leveraged daily to drive brand authority and lead generation.

We are looking for someone that has prior experience working in nonprofit finance. This is a non negotiable requirement.

What will you be doing (your role)?

Subject Matter Expertise & Content Development

SME Content Creation: Serve as the in-house expert to create and produce authoritative content (e.g., guides, white papers, blog posts, webinars, checklists) specifically addressing the unique financial and compliance challenges of non-profits and churches
Audience Resonance: Ensure all content is tailored to resonate deeply with the needs, pain points, and terminology used by nonprofit finance leaders, positioning Aplos as the trusted solution provider.
Brand Voice Ownership: Act as a custodian of the Aplos brand voice, ensuring consistency, authority, and empathy across all owned content channels.
Internal Enablement: Educate and train internal teams (Sales, Customer Success) on key financial topics to ensure they can confidently discuss complex non-profit financial matters with customers and prospects.

Content Distribution & Integrated Campaign Project Management

Distribution Strategy: Develop multi-channel distribution strategy for content in collaboration with the broader marketing (ie SEO, social media, email, partnerships, paid channels) to maximize the reach and impact of all content.
Lead Generation Focus: Work closely with the demand generation team to optimize content for conversions, driving marketing-qualified leads (MQLs) and sales pipeline.
Performance Analysis: Track and analyze content performance metrics (traffic, engagement, conversion rates) and iterate on the content strategy to drive continuous improvement and ROI.

Integrated Marketing Campaign Project Management

Campaign Ownership: Act as the Project Manager to lead, plan, and execute end-to-end integrated marketing campaigns focused on key nonprofit finance topics (e.g., year-end reporting, budgeting, compliance changes).
Cross-Functional Coordination: Drive collaboration and timelines across internal teams, including Product Marketing, Design, Demand Generation, and Sales Enablement, ensuring all components (content, landing pages, emails, sales scripts) are delivered on time and align with campaign goals.
Define Deliverables: Translate high-level marketing objectives into concrete content and distribution deliverables for each campaign, maintaining a master content and campaign calendar.

What we’re looking for (requirements):

Required Skills & Experience

Nonprofit Finance Expertise: 3+ years of direct, hands-on experience in nonprofit or church accounting, bookkeeping, or finance (e.g., as a staff accountant, bookkeeper, treasurer, or auditor for non-profits).
Content Marketing & Writing: 3+ years of experience in brand management or content marketing, with a strong portfolio showcasing well-written, complex B2B or specialized content.
Audience Translation: Proven ability to translate complex financial and regulatory topics into clear, accessible, and actionable content for a target audience.
Data-Driven Approach: Experience using analytics tools to measure content distribution success and inform strategy.
Strong Collaboration: Excellent interpersonal and communication skills for working effectively with cross-functional teams (Product, Sales, Engineering).

Preferred Attributes

Experience using fund accounting software (ideally Aplos or a direct competitor).
Certification in a relevant field (e.g., CPA, Certified Nonprofit Accounting Professional).
Experience managing vendor relationships with designers, writers, and agencies.

Why work with us?

If you need more convincing, here’s the rest of it:

💵 Salary – US $99,000 - $110,000 USD, CAN $90,000 - $105,000 CAD. Your base salary compensation will be determined based on factors such as skills, education, experience, and geographic location.
🏝️ Paid Time Off
- Canada: Everyone gets 4 weeks paid leave plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.
- US: US employees are eligible for open or paid discretionary time off (take time when you need it), plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.
🌴 Work remotely – We’re a remote-first company - live and work wherever you’re happiest.
🤷 Training – We’ll support you when you want to learn new skills or pay for conference or course tickets.
❤️ Health Coverage & Retirement
- Canada & US: We offer robust medical, dental, vision, disability and life insurance coverages and have a 4% match on Retirement.