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Barna Group is hiring a
Director of Digital Marketing - Hybrid

📍 Dallas, TX

WHAT YOU’LL DO:
  • Own and implement Barna’s strategy to drive traffic and owned-list growth
  • Manage Barna’s social media channels
  • Manage Barna’s email marketing
  • Manage Barna’s public website
  • Maximize traffic and conversion rate
  • Work with an editorial team to create a content marketing strategy 
  • Report to the Vice President of Marketing and Digital

WHAT YOU’LL BRING:
  • Knowledge of SEO/SEM
  • Knowledge of Wordpress
  • Knowledge of Email marketing platforms (especially Active Campaign)
  • Knowledge of paid ads platforms (especially Meta and Google)
  • A proven track record of using content marketing tactics to drive impact
  • A good understanding of organizing and deploying content omnichannel
  • Experience in analytics; event tracking and reporting

THE OPTIMAL CANDIDATE HAS:
  • 5 years of experience in digital marketing and/or content marketing
  • Proven track record of driving traffic and owned list growth
  • Experience partnering with other content, digital and ecommerce activities to support and coordinate
MARKETINGSEOWORDPRESSDIGITAL MARKETINGSOCIAL MEDIA MARKETINGEMAIL MARKETINGADVERTISEMENTMANAGEMENT
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📍 Location: Dallas, TX
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