<div>As <strong>Director of Growth Marketing</strong>, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.&nbsp;</div><div><br>Primary Responsibilities of the Role<br><strong>Growth Strategy and Planning</strong></div><ul><li>Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts</li><li>Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps</li><li>Foster a culture of testing, learning, and continuous improvement across campaigns</li><li>Report marketing performance to leadership with clear connection to pipeline and revenue outcomes</li></ul><div><strong>Team Leadership</strong></div><ul><li>Lead, coach, and develop a team across paid media, email, events, and digital marketing</li><li>Create a high-accountability, high-support environment with clear expectations and strong execution</li><li>Oversee content strategy, website performance, SEO, and emerging AI search visibility</li><li>Hire and onboard new team members as the function grows</li></ul><div><strong>Events and Demand Generation</strong></div><ul><li>Own the event marketing strategy for webinars, conferences, summits, and field events</li><li>Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns</li><li>Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities</li><li>Measure event impact across registrations, attendance, pipeline, and revenue</li></ul><div><strong>Paid Media and Digital</strong></div><ul><li>Lead paid media strategy across search, social, and other digital channels</li><li>Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization</li><li>Ensure paid and organic efforts work together to maximize visibility and engagement</li><li>Evaluate new channels, platforms, and AI-driven opportunities</li></ul><div><strong>Analytics and Performance</strong></div><ul><li>Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance</li><li>Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact</li><li>Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs</li></ul><div><br><strong>Qualifications<br></strong>A Successful Candidate Will:&nbsp;</div><ul><li><strong>Drive Results:</strong> Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges</li><li><strong>Strategic Mindset:</strong> Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth</li><li><strong>Manages Complexity:</strong> Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions</li><li><strong>Develops Talent: </strong>Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals</li><li><strong>Plans and Aligns:</strong> Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively</li></ul><div><strong>Required Technical Qualifications:</strong></div><ul><li>7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results</li><li>3–5 years leading marketing teams, including hiring, coaching, and setting priorities</li><li>Proven success executing integrated campaigns across email, events, paid media, and digital channels</li><li>Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting</li><li>Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta</li><li>Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact</li><li>Strong cross-functional communication and stakeholder management skills</li></ul><div><strong>Preferred Technical Qualifications:</strong></div><ul><li>&nbsp;Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting</li><li>Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals</li><li>Experience with account-based marketing (ABM) strategies and supporting platforms</li><li>Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations</li><li>Experience in high-growth or category-defining SaaS environments</li><li>Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution</li></ul><div><strong>Office Requirements:</strong></div><ul><li>We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li><li>Tithely is currently able to employ in the following states<strong>: </strong>AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV</li></ul><div><br>Additional Information<br><strong>The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation.<br></strong><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;</div><div><br></div><div><strong>Tithely is an Equal Opportunity Employer</strong></div><div>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Director of Growth Marketing

<div><strong>Position Overview</strong></div><div>&nbsp;</div><div>We are seeking an experienced Social Media Manager to support our organization's strategic vision and execution across all social platforms. This is a managerial role for someone who lives and breathes social media—a true subject matter expert who can manage strategy, drive brand growth, and navigate the rapidly evolving digital landscape with confidence and creativity.</div><div>&nbsp;</div><div><strong>Role Summary</strong></div><div>&nbsp;</div><div>The Social Media Manager is the strategic leader and subject matter expert responsible for developing, executing, and optimizing our comprehensive social media strategy. This is not just a content creator or coordinator role; this is a strategic leadership position. You will manage all aspects of our social presence, from mid-level strategy and social brand positioning to day-to-day content management, audience engagement, and performance analysis. You will work cross-functionally to align social efforts with organizational goals, empower team members, and ensure Museum of the Bible maintains a compelling, authentic, and growing presence across all social platforms.</div><div>&nbsp;</div><div><strong>Core Responsibilities</strong></div><div>&nbsp;</div><div><strong>Strategic Leadership &amp; Management</strong></div><ul><li>Help develop and evolve the Museum's comprehensive social media strategy aligned with organizational goals and brand positioning</li><li>Think strategically about brand voice, platform priorities, and audience segments; identify emerging opportunities in the social media landscape</li><li>Manage and optimize the editorial calendar across all platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube, and emerging platforms)</li><li>Own the social media automation strategy and Sprout Social tool (including scheduling, analytics platforms, and workflow optimization)</li><li>Drive organizational adoption of social media best practices and emerging trends</li></ul><div><br><strong>Content Strategy &amp; Execution</strong></div><ul><li>Create and oversee content strategy that balances promotional content, educational materials, engagement, and community building</li><li>Manage ongoing content production and publication; adapt strategy based on performance data and audience insights</li><li>Coordinate with internal teams (Product Marketing, Creative, Education, Events, Development, Curatorial, etc.) to capture, develop, and amplify compelling content</li><li>Partner with the Product Marketing team to stay informed of what to promote and the timing of exhibitions, programming, and initiatives; while Product Marketing owns the "what," you lead the "how" and "when" across social channels</li><li>Manage the World Stage Theater social pages on the organic side, working collaboratively with the WST agency for support and specialized content needs</li><li>Possess strong content production skills including capturing, editing, and finalizing content for publication across platforms</li><li>Oversee video production, photography, graphics, and copy; maintain brand consistency and quality standards</li></ul><div><br><strong>Community &amp; Engagement Management</strong></div><ul><li>Foster an engaged, growing community across all platforms through strategic engagement, response, and relationship building</li><li>Develop community management guidelines and best practices; respond to comments and messages in a timely, on-brand manner</li><li>Monitor conversations, trends, and sentiment; escalate issues and opportunities as needed, and partner with Public Relations Manager to stay informed of worthy mentions, manage crisis communications, and coordinate responses to sensitive situations</li></ul><div><br><strong>Analytics &amp; Optimization</strong></div><ul><li>Track, analyze, and report on social media performance across all platforms; interpret data to inform strategy and tactical decisions</li><li>Establish KPIs and benchmarks; conduct regular performance reviews and optimization</li><li>Synthesize insights and make data-driven recommendations to leadership through regular reporting and presentation sharing</li></ul><div><br><strong>Paid Social &amp; Paid Partnerships</strong></div><ul><li>Partner with paid media agencies to align paid social strategy with organic content and overall social goals, providing strategic direction and content recommendations to ensure paid campaigns amplify and extend organic reach</li><li>Identify and cultivate strategic partnerships and collaborations to expand reach, including managing sponsorship deliverables for social amplification and coordinating influencer marketing initiatives</li><li>Manage social media collaboration requests and influencer engagement, serving as the point person for onsite partnership activation and community building through strategic partnerships</li></ul><div><br><strong>Cross-Functional Leadership</strong></div><ul><li>Serve as the liaison and thought partner for internal teams (Digital Marketing, Product Marketing, Development, Creative, Events, Curatorial); gather ideas and align efforts</li><li>Rally teams around shared objectives and facilitate collaboration on integrated campaigns</li><li>Navigate organizational dynamics with diplomacy and conviction; push past bureaucracy to move initiatives forward</li><li>Be on-call for time-sensitive social moments, events, or crises that require immediate attention</li></ul><div><br><strong>Required Qualifications</strong></div><ul><li>7+ years of hands-on experience managing social media for organizations, brands, or agencies</li><li>Proven track record of building, growing, and scaling social media communities and presence</li><li>Deep expertise across multiple social platforms and a demonstrated ability to adapt strategy by platform</li><li>Strong understanding of social media algorithms, trends, analytics, and best practices</li><li>Proficiency with social media management tools, scheduling platforms, and analytics dashboards</li><li>Excellent written and visual communication skills; ability to create compelling content and adapt messaging for different audiences</li><li>Strong project management and organizational skills; ability to manage multiple campaigns and priorities simultaneously</li><li>Data-driven mindset; comfort analyzing metrics and translating insights into strategic recommendations</li><li>Entrepreneurial spirit and ability to work independently; comfort navigating ambiguity and making decisions without extensive guidance</li><li>Strong interpersonal skills and ability to influence and collaborate across departments</li></ul><div><strong>Preferred Qualifications</strong></div><ul><li>Experience managing social media for faith-based organizations, religious institutions, nonprofits, or faith-adjacent brands</li><li>Experience managing paid social advertising campaigns; familiarity with Meta Ads Manager, Google Ads, LinkedIn Ads, or similar platforms</li><li>Video production, editing, or creation experience</li><li>Experience with CMS platforms, email marketing integration, or marketing automation</li><li>Proven success building and managing team members, interns, or contractors</li></ul><div><br></div><div><strong>What Success Looks Like</strong></div><ul><li>Social media following grows consistently; engagement rates increase and audience quality improves</li><li>Content is on-brand, compelling, and drives measurable business outcomes (awareness, engagement, website traffic, donations, attendance)</li><li>Internal stakeholders view social media as a strategic asset; collaboration and idea-sharing increase</li><li>Emerging trends and platform shifts are identified and acted upon quickly</li><li>Crisis moments are managed thoughtfully and with brand integrity</li><li>The team trusts your strategic leadership and looks to you as the social media authority</li></ul><div><br><strong>Additional Duties and Responsibilities</strong></div><ul><li>Ensure compliance with company guidelines, deadlines, and design standards.</li><li>Champion the Museum of the Bible’s mission to invite all people to engage with the transformative power of the Bible. &nbsp;</li><li>As required, inclusion in official or incidental photographs and videos for MOTB and/or guests.</li><li>Other Duties as Assigned.</li></ul><div><br><strong>Location &amp; Work Arrangement</strong></div><div>&nbsp;</div><div>This role is based in Washington, D.C. and requires an in-office presence. Given the nature of social media, there may be occasional situations requiring flexibility outside of standard business hours (monitoring major organizational events, capturing real-time content, managing time-sensitive social moments). The goal is flexibility and responsiveness, not a rigid weekend work schedule. The right candidate will understand the rhythm of social media and respond to business needs accordingly.</div><div>&nbsp;</div><div><strong>About You</strong></div><div>&nbsp;</div><div>You are a confident, seasoned social media professional who doesn't need hand-holding. You've spent years building brands and communities in the social space. You understand how to think strategically while executing tactically. You're equally comfortable presenting a social strategy to leadership and jumping into the comments to engage with community. You're energized by the ever-changing landscape of social media and stay ahead of trends. You have strong convictions about what works but remain flexible and data-driven in your approach. You can rally people around a table, gather diverse ideas, and synthesize them into a clear vision. You can also be direct when needed and aren't afraid to push through organizational inertia to move things forward. You have a passion for faith, culture, and mission-driven work, or at least a deep respect for the space.</div>

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