About Us

Pure Desire Ministries International (PDMI) is a biblically based and clinically informed ministry committed to providing hope, healing, and freedom from sexual brokenness and betrayal trauma through Jesus Christ.

Position Overview

The Marketing Director provides strategic leadership for all organizational marketing, branding, communications, and online revenue growth efforts across PDMI. This role is responsible for developing and executing comprehensive strategies that strengthen brand awareness, engage supporters, and drive sustainable online sales through digital platforms, including e-commerce, campaigns, and conversion-focused initiatives.

With a deep understanding of the church and PDMI's target audience, the Marketing Director ensures that marketing initiatives effectively support ministry impact while building, scaling, and optimizing digital sales channels to support long-term organizational growth through digital, print, and community engagement.

Duties & Responsibilities

Strategic Leadership & Planning

Develop and implement an annual marketing strategy aligned with organizational goals, including communications and design
Strengthen brand identity and ensure consistent messaging across all programs and platforms
Provide data-driven insights and recommendations to leadership regarding marketing performance and opportunities

Digital & Content Marketing

Oversee all digital marketing efforts, including website content, email campaigns, social media, podcast, lead generators, events, and online advertising
Lead content creation for storytelling, donor engagement, program highlights, and impact reporting
Ensure content reflects the organization's faith-based values, voice, and mission
Develop, strengthen, and preserve the PDMI brand across the organization (logo, web presence, merchandising, video, blog, podcast development, publications, etc.)

Fundraising & Donor Engagement Support

Collaborate closely with the Advancement Director to create donor-focused campaigns, event marketing materials, and fundraising communications
Support marketing strategies that grow donor engagement, volunteer participation, and community awareness

Team Leadership & Collaboration

Supervise marketing staff, contractors, and creative partners as needed
Work cross-functionally with Directors to ensure unified messaging and mission alignment
Manage the marketing budget and ensure effective stewardship of resources
Other duties as assigned

Skills & Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or a related field
7+ years of progressively responsible experience in marketing or communications
Strong commitment to PDMI's vision, mission, and values
Demonstrated success in leading marketing strategies and managing multiple projects
Excellent writing, editing, and storytelling skills with the ability to communicate for diverse audiences
Proficiency with digital platforms (social media, email marketing tools, CMS, analytics tools)

Personal Attributes

Mission-driven leader with high integrity and a collaborative spirit
Strategic thinker with the ability to execute tactically
Creative problem-solver with strong attention to detail
Compassionate communicator capable of representing the organization's values with authenticity

Preferred Qualifications

Familiarity with digital fundraising marketing, online sales, and donor engagement strategies
Familiarity with React (Next.js), frontend on AWS, Amplify, custom Fastify-React CMS behind an AWS ELB, backed by a NoSQL document database
Experience in nonprofit or faith-based organizations
Graphic design and video production oversight experience

Requirements

Upon hire, all PDMI employees will be required to:

Read and sign a PDMI Faith and Lifestyle Expectations Agreement
Use Accountable2You reporting accounts when using PDMI computers, networks, and applications (Digital Assets). PDMI will provide an Accountable2You account that will cover your office workstation and any machine used for conducting work for PDMI.
Adhere to PDMI's vision, values, and best practices

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