<div><strong>Overview</strong></div><div>Lifeway is seeking a <strong>Digital</strong> <strong>Marketing Strategist</strong>, Bibles &amp; Reference to help grow our Bible &amp; Reference category through multi-channel strategies, campaign execution, and strong project leadership. This is a remote-eligible role ideal for a creative marketer who thrives in a fast-paced, mission-driven environment and is passionate about using marketing to reach and disciple people through God’s Word.</div><div>&nbsp;</div><div><strong>Why Lifeway?</strong>&nbsp;</div><div>&nbsp;</div><div>Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.<br><strong><br>Responsibilities<br></strong><br></div><ul><li>Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work</li><li>Lead quarterly marketing campaigns and launches for Bible and reference products.</li><li>Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.</li><li>Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.</li><li>Analyze campaign performance and adjust tactics accordingly.</li><li>Coordinate with internal and external teams on asset creation, approvals, and launch execution.</li><li>Oversee video and image production; manage content for product pages and catalogs.</li><li>Track budgets and work with vendors for invoicing, procurement, and creative services.</li><li>Support Lifeway presence at conferences and events.</li><li>Moderate travel, occasionally overnight</li></ul><div><strong><br>Qualifications<br></strong><br></div><div><strong>Education</strong></div><ul><li>Bachelor's degree in Marketing, Communications or related field-<em>required&nbsp;</em></li><li>Master’s degree, <em>preferred</em></li><li>Advanced graduate degree (PhD, etc), <em>not required</em></li></ul><div>&nbsp;</div><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, required</strong></div><ul><li>5+ years of marketing experience in corporate or agency settings</li><li>3+ years of experience in digital/email/video marketing</li><li>2+ years of experience coordinating projects or executing digital campaigns</li><li>Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4</li><li>Strong strategic, analytical, and communication skills</li><li>Demonstrated success managing multi-channel campaigns with measurable results</li></ul><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, preferred&nbsp;</strong></div><ul><li>Experience in publishing, ministry, or Christian retail markets - strongly preferred</li><li>Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred</li><li>Familiarity with WordPress, HTML, SharePoint, Firebrand</li><li>Experience managing vendors, media production, or event support</li></ul>

Digital Marketing Strategist

<div>The Digital Advertising Specialist helps advance this vision by planning, executing, and optimizing digital ad campaigns that reach seekers worldwide with clarity, compassion, and excellence. This role is part of GMO’s Outreach Team and collaborates with Language Teams, Creative Teams, and Data Teams to ensure paid media efforts align with our ministry goals and support the Seeker Journey.<br><br><strong>POSITION SUMMARY<br></strong><br></div><div>The Digital Advertising Specialist helps advance this vision by planning, executing, and optimizing digital ad campaigns that reach seekers worldwide with clarity, compassion, and excellence. This role is part of GMO’s Outreach Team and collaborates with Language Teams, Creative Teams, and Data Teams to ensure paid media efforts align with our ministry goals and support the Seeker Journey.<br><br></div><div><strong>ESSENTIAL DUTIES &amp; RESPONSIBILITIES:<br></strong><br></div><div><strong>Faith Alignment:<br></strong><br></div><ul><li>Agreement to sign the organization’s <a href="http://www.globalmediaoutreach.com/about/statement-of-faith">Statement of Faith</a> and abide by biblical principles</li></ul><div><br><strong>Campaign Management<br></strong><br></div><ul><li>Plan, build, and manage paid media campaigns in alignment with the Director of Outreach’s strategy and direction.</li><li>Apply sound judgment in optimizing campaigns and testing approaches within established goals, budgets, and ministry guidelines.</li><li>Ensure campaigns launch on time, meet performance and ministry objectives, and reflect theological and cultural excellence.</li><li>Maintain strong vendor relationships to support optimization and timely issue resolution.</li><li>Test new ad technologies and AI tools to increase efficiency and reach, in coordination with leadership and data partners.</li></ul><div><br><strong>Data, Reporting &amp; Optimization<br></strong><br></div><ul><li>Monitor daily/weekly performance data to identify optimization opportunities and prevent issues early.</li><li>Optimize campaigns toward KPIs such as reach, engagement, quality traffic, and decisions for Christ.</li><li>Collaborate with the Data Analyst to understand user behavior and refine targeting.</li><li>Maintain documentation, dashboards, processes, and learnings for organizational scalability.<br><br></li></ul><div><strong>Operational Excellence<br></strong><br></div><ul><li>Troubleshoot technical issues across platforms, tracking, and creative delivery.</li><li>Participate in regular Outreach Team planning and cross-team collaboration to ensure alignment with organizational goals.</li><li>Model excellent stewardship of ministry resources by continually improving cost-efficiency and campaign quality.</li></ul><div><br><strong>Job Requirements<br></strong><br></div><ul><li>Proven ability to manage multiple campaigns and projects simultaneously in a fast-moving environment.</li><li>Experience with PPC best practices, landing page strategy, and A/B testing.</li><li>Ability to think strategically but execute with precision and attention to detail.</li><li>Strong understanding of paid media platforms, tracking, data interpretation, and optimization workflows.</li><li>Proactive, analytical, and solutions-oriented—able to adapt quickly and troubleshoot complex issues.</li><li>Strong communicator who can collaborate across diverse teams, cultures, and languages.</li></ul><div><br><strong>Qualifications<br></strong><br></div><ul><li>BA/BS degree preferred.</li><li>Minimum 3 years of hands-on experience managing paid media across search, display, social, and video.</li><li>Experience with large or multi-language ad budgets and performance-driven optimization.</li><li>Familiarity with analytics dashboards and data-driven decision making.</li><li>Interest in AI tools, automation, and emerging technology.</li><li>A growing relationship with Jesus Christ and alignment with GMO’s ministry mission.</li><li>A passion for digital evangelism and reaching people around the world with the gospel.</li><li>Ability and willingness to affirm and sign GMO’s Statement of Faith and adhere to its ministry values.&nbsp;</li></ul><div><br>This position is 100% remote.</div>

Digital Advertising Specialist

<div><strong>Who we are</strong></div><div><br></div><div>Hallow is on a mission to help people pray. We’re the No. 1 prayer app in the world, with more than 1 billion prayers prayed across 150+ countries. We're building a product that is authentically Christian and Catholic, while at the same time a resource for anyone looking to grow deeper in a relationship with God. We believe that people are hungry for peace, and that there is no surer way to find it than by learning to sit in silence with Christ: “Come to me, all you that are weary and are carrying heavy burdens, and I will give you rest” (Mt 11:28).</div><div><br></div><div>Our goal is to build something truly great. Something that combines the beauty of the Church's spirituality with world-class product and content execution. And we need a world-class team to make it happen.</div><div><br></div><div>We launched the app in December 2018 and have been blown away with the incredible growth &amp; traction. Hallow has been downloaded more than 25 million times with over 250,000 5-star reviews. We're blessed to be backed by some of the best mission-driven investors in the world and are excited to build out the team to help a lot more folks grow closer to God.</div><div><br></div><div>We are a startup. We move quickly. We are small but we take big swings. Each person is responsible for making an impact. It is hard—but deeply meaningful—work. We'd be honored &amp; humbled if you'd consider joining us.</div><div><br><strong>TL;DR: </strong>We’re looking for a creative and fast Junior Video Editor (contractor) who’s passionate about storytelling and crafting engaging video content. You’ll turn scripts and raw footage into compelling videos for ads and social media that inspire and connect with people around the world.</div><div><br></div><h3><strong>What You’ll Do</strong></h3><div><br></div><ul><li>Edit and deliver at least six high-quality videos per week for ads and social media.</li><li>Follow pre-written scripts to ensure consistent storytelling and messaging.</li><li>Work with a mix of raw creator footage and stock clips to produce visually engaging videos.</li><li>Collaborate closely with the International Marketing team to align on creative direction, tone, and priorities.</li><li>Manage feedback efficiently and deliver revisions quickly when needed.</li><li>Stay up to date with video, editing, and social media trends to keep our content fresh and impactful.</li></ul><div><br></div><h3><strong>What You’ll Love</strong></h3><div><br></div><ul><li><strong>Mission:</strong> This work is incredibly humbling. Every day we hear amazing stories and get the privilege of working on something that truly impacts lives. One of our favorite user quotes: “I hate quoting an old, overused cliché, but I’ve been very lost. And I think for the first time in a while I may be found.”</li><li><strong>Impact:</strong> As a contractor, you’ll play a key role in how we visually tell stories and connect with our audiences worldwide. Your work will directly shape how millions of people experience our mission.</li><li><strong>Growth:</strong> You’ll gain experience working with a fast-paced international team that’s scaling quickly and constantly testing new creative ideas.</li><li><strong>Flexibility:</strong> HQ is in Chicago (USA); this position is remote. We’re super flexible with location/hours; we don’t care when you work, just that it gets done.</li><li><strong>Comp:</strong> We will pay competitive market rates for this hourly, part-time contract position.&nbsp;</li></ul><div><br></div><h3><strong>What We’re Looking For</strong></h3><div><br></div><ul><li><strong>Passion:</strong> First and foremost, we’re looking for someone excited and passionate about our mission. It’s a lot more fun to care deeply about what you’re creating!</li><li><strong>Portfolio: </strong>A strong portfolio that shows your ability to tell stories through short-form video.</li><li><strong>Skills: </strong>Demonstrated creativity, pacing, and attention to detail. Proficiency with Adobe Premiere Pro, Final Cut Pro, or equivalent editing software.</li><li><strong>Adaptability: </strong>Ability to work fast, take feedback, and adapt quickly to different creative directions.</li><li><strong>Experience: </strong>Familiarity with trends in social media and performance ads is a big plus.</li></ul><div><br></div><div>We're a small team and we care deeply about each new hire, so sometimes it can take us a while to get through the hiring process for these roles. Apologies in advance for any delays. We'll do our best to keep you updated throughout the process, and we really appreciate your patience and understanding as we work through everything.</div><div><br></div><div>We are honored that you'd consider joining the team and look forward to connecting with you.</div><div><br></div><div>Best,</div><div><br></div><div>Alex at Hallow</div><div>CEO &amp; Co-Founder</div>

Junior Video Editor (Contract)

<div><strong>Join Tithe.ly, </strong><strong><em>We’re on a Mission&nbsp;<br></em></strong><br></div><div>We’re a fully remote, vertical SaaS fintech company with a mission to serve the local church. We have more than 50,000 customers around the world, and provide a suite of products that includes donation processing, a CRM to manage member data, communications tools like SMS, email, websites and a mobile app, event management, and volunteer management. Our products are easy to use and affordable for churches of all sizes so that pastors and church administrators can simply serve.</div><div><strong><br>Job Description<br></strong><br></div><div><strong>The Vice President of Marketing</strong> is responsible for developing and executing Tithely’s marketing strategy to drive awareness, acquisition, and adoption across our suite of church technology products. Tithely is a product-led growth focused SaaS business that supports churches of all sizes. This person’s goal is to drive efficient growth by partnering with Sales and by sending prospects through a self-service adoption journey.&nbsp;<br><br></div><div>Reporting to the Chief Revenue Officer, this leader will oversee and unify demand generation, product marketing, content, brand, events, etc and build a high-performing team that delivers measurable growth. They will guide both functional leaders and individual contributors to ensure clarity, creativity, and alignment with company revenue goals. &nbsp;<br><br></div><div>The ideal candidate is a strategic, data-driven, and mission-minded leader who can scale systems, develop people, and directly link marketing performance to company growth in a product-led environment. They will have a strong background in demand generation (across organic, paid top of funnel).</div><div><strong><br>Primary Responsibilities of the Role<br></strong><br></div><div><strong><br>1. Accelerate Lead Generation and Trial Conversion<br></strong><br></div><ul><li>Partner closely with the Chief Revenue Officer, Director of Demand Generation, Sales leader, and Growth Product Manager to align marketing strategies with pipeline and revenue goals.</li><li>Oversee the full marketing funnel, from awareness to paying customer. Create high-quality leads, nurture prospects, and partner with Growth to drive trial sign-ups and a first-time use experience that converts trials into paying customers.</li><li>Drive product-led growth (PLG) strategies that increase trial adoption, activation, and expansion across the Tithely product suite.</li><li>Collaborate with Product leadership to enhance in-product cross-sell and lifecycle marketing that deepens customer adoption.</li><li>Support Tithely’s move up market with lead generation strategies like account-based marketing, webinars, and events to increase inbound demand from mid-sized and large prospects.</li></ul><div><strong><br>2. Lead Strategic Marketing Planning<br></strong><br></div><ul><li>Translate company strategy into actionable go-to-market plans and integrated campaigns across digital, product, and event channels.</li><li>Leverage data and insights to optimize spend, forecast results, and inform leadership decisions.</li><li>“Test and Learn” mindset and practices that increase conversion rates and ROI of marketing assets.</li><li>Create operating mechanisms that increase speed of execution and accountability, while also building a team culture of excellence and collaboration.</li><li>Partner cross-functionally with Product, Sales, Growth, and Customer Experience to deliver cohesive, outcome-oriented programs that drive measurable business results.</li></ul><div><strong><br>3. Elevate Brand, Storytelling, and Events<br></strong><br></div><ul><li>Activate Tithely’s “Simply Serve” brand positioning, ensuring authentic alignment with our mission to serve the Church.</li><li>Oversee creative direction, messaging, and content strategy that fuels brand awareness, thought leadership, and SEO performance.</li><li>Lead the strategy and execution of events, webinars, and community initiatives that expand Tithely’s influence and brand recognition within the global church ecosystem.</li><li>Ensure a consistent, compelling narrative across all marketing touchpoints, from digital campaigns to customer stories.</li><li>Manage agency relationships and partnering with them to increase brand awareness</li></ul><div><strong><br>4. Build and Develop a High-Performing Team<br></strong><br></div><ul><li>Lead and mentor the marketing department, including functional leaders and individual contributors across all disciplines.</li><li>Design structure, processes, and systems to increase efficiency, accountability, and clarity.</li><li>Foster a culture of creativity, collaboration, and data-driven decision-making rooted in Tithely’s mission and values.</li><li>Establish clear metrics for success and coach teams to deliver measurable impact.</li></ul><div><strong><br>Qualifications<br></strong><br></div><div>A successful candidate will:&nbsp;<br><br></div><ul><li><strong>Drive Results</strong> - Has a strong bottom-line orientation and consistently achieves results, even under tough circumstances.</li><li><strong>Ensure accountability</strong> - Acts with a clear sense of ownership.&nbsp; Establishes clear responsibilities and processes for monitoring work and measuring results.</li><li><strong>Be Resourceful</strong> - Secures and deploys resources effectively and efficiently.&nbsp; Marshals resources (people, funding, material, support) to get things done.</li><li><strong>Tech Savvy</strong> - Anticipating and adopting innovations in business-building digital and technology applications.</li><li><strong>Be Action Oriented</strong> - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.</li><li><strong>Manage Complexity</strong> - Making sense of complex, high quantity, and sometimes contradictory information to solve problems effectively. Ask the right questions to analyze situations accurately.</li></ul><div><strong><br>Required:<br></strong><br></div><ul><li>Proven ability to scale paid advertising efficiently</li><li>Experience optimizing a conversion funnel</li><li>Experience with product-led growth (PLG) strategies, including driving user acquisition, activation, and retention through multiple products and brands.</li><li>Experience setting up, managing, and optimizing paid advertising campaigns across digital channels including Adwords and Meta with and without the support of external agencies.</li><li>Understanding of SEO best practices and experience implementing strategies to improve organic search performance.</li><li>Experience with A/B testing, conversion optimization, and performance measurement of digital marketing campaigns.</li></ul><div><strong><br>Office Requirements:&nbsp;<br></strong><br></div><ul><li>We are a fully distributed team (100% remote) with travel required various times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li></ul><div><strong><br>Additional Information<br></strong><br></div><div>The starting base salary for this position is <strong>$187,000- $232,000</strong>. In addition to a competitive base salary, this role <strong>may include an additional variable compensation component </strong>aligned with individual and company performance.</div><div><strong><br>Benefits</strong></div><div><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;<br><br></div><div><strong>Tithe.ly is an Equal Opportunity Employer</strong></div><div><br>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Vice President of Marketing

<div><br>We are looking for an <strong>Advertising Monetization Strategy Consultant</strong> to help us create a solid framework and implementation strategy before we launch. This is a <strong>focused, high-impact expert consulting engagement </strong>- not a long-term hire. <strong>1-2 strategic sessions (1-3 hours each) </strong>with potential for follow-up as needed.<br><br></div><div>We're building a platform that cares about people's spiritual health. Therefore, we need sustainable ad revenue to serve our community well. If you know how to balance those priorities, we'd love to work with you. &nbsp;</div><div><br><strong>What We Need From You&nbsp;</strong></div><div><strong><em>Session 1: Discovery &amp; Strategy Design (1-3 hours)</em></strong></div><div>● Review our platform, user base projections, and current monetization thinking</div><div>●&nbsp; Identify best ad platform options (Google AdMob, Meta Audience Network, programmatic, direct sales, etc.)</div><div>● Outline ad placement strategy (where ads appear without compromising experience)</div><div>● Define revenue model framework (CPM vs. CPC, ad frequency, targeting approach)</div><div><strong><br></strong><br></div><div><strong><em>Sample Deliverables:</em></strong></div><div>● Ad Monetization Strategy Deck&nbsp; covering:</div><div>&nbsp; &nbsp; ● Recommended ad platform(s) and why</div><div>&nbsp; &nbsp; ● Ad placement strategy (feed ads, banner ads, interstitials)</div><div>&nbsp; &nbsp; ● Revenue projections based on user growth</div><div>&nbsp; &nbsp; ● Implementation roadmap (what to build when)</div><div>&nbsp; &nbsp; ● KPIs to track</div><div><strong><em><br></em></strong><br></div><div><strong><em>Session 2: Implementation Planning &amp; Q&amp;A (1-3 hours)</em></strong></div><div>● Walk through strategy deck with our team (CEO, CMO, CTO, Product Manager)</div><div>● Answer technical questions about ad platform integration</div><div>● Help us prioritize: What do we build for MVP vs. Phase 2?</div><div>● Provide implementation guidance (vendors, tools, team needs)</div><div>● Red-flag potential issues (user experience, brand alignment, technical constraints)</div><div><strong><br></strong><br></div><div><strong>Deliverables: </strong>Implementation Roadmap:</div><div>● Week-by-week plan for ad platform setup</div><div>● Technical requirements for engineering team</div><div>● Key decisions we need to make now vs. later</div><div>● Risks and mitigation strategies</div><div><strong><br>Future Exploration: </strong>Evaluate faith marketplace, premium spiritual tools, affiliate programs, and ministry partnerships.</div><div><br></div><div><strong>What Success Looks Like<br></strong><br></div><div><strong><em>By End of Session 1:</em></strong></div><div>● Clear recommendation on which ad frameworks and platform(s) to use and why</div><div>● Ad placement strategy that balances revenue + user experience</div><div>● Financial projections we can use for fundraising and planning</div><div><strong><em>By End of Session 2:</em></strong></div><div>● Our team knows exactly what to build, when, and how</div><div>● Engineering has a clear technical roadmap</div><div>● We have a framework for tracking ad performance (KPIs, dashboards)</div><div><strong><em>Optional Follow-Up:</em></strong></div><div>● 1-2 asynchronous Slack/email check-ins as we implement (paid hourly)</div><div>● Future consulting engagement if we want to expand monetization strategy</div><div><br></div><div><strong>What You Bring:</strong></div><div>● <strong>Total 8-10 + years experiences, with 5+ years</strong> focused in monetization, ads, or growth at a social platform, community app, or marketplace</div><div>● <strong>Deep digital advertising expertise</strong>—you've set up ad platforms, optimized CPMs, and driven revenue</div><div>● <strong>Proven track record</strong> advising or consulting on ad monetization strategy (not just executing someone else's plan)</div><div>● <strong>Strong analytical skills</strong>—you can project revenue based on user growth and ad performance benchmarks</div><div>● <strong>Experience with mobile/web ad platforms</strong> (AdMob, Meta Audience Network, programmatic ads, direct sales)</div><div>● <strong>Clear communicator</strong>—you can explain complex ad strategies to non-technical stakeholders</div><div><br></div><div><strong><em>Bonus:</em></strong></div><div>● Experience at community/social platforms</div><div>● Background in product management or growth</div><div>● Experience building ad strategies for apps with 10K-500K users</div><div>● Knowledge of faith-based or mission-driven monetization (balancing revenue + values)</div><div>● Faith background—understanding of Christian communities and values</div><div><br></div><div><strong>Who You Are</strong></div><div>● <strong>Strategic but practical</strong>—you don't just theorize, you've built ad systems that work</div><div>● <strong>Mission-aligned</strong>—you know how to monetize without compromising user trust</div><div>● <strong>Consultative mindset</strong>—you listen, diagnose, and tailor recommendations to our needs</div><div>● <strong>Scrappy</strong>—you've worked with early-stage startups and know how to prioritize</div><div><br></div><div><strong>Compensation &amp; Growth: Contract hourly rate or flat project fee </strong>(to discuss)&nbsp;</div><div><br></div><div><strong>Potential for future work:</strong> If this goes well, we may bring you back for: Ad platform optimization (post-launch), expanded monetization strategy (premium features, partnerships, marketplace), or an ongoing advisory role as we scale&nbsp;</div>

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