<div><strong><br>// SUMMARY</strong>&nbsp;</div><div>The Marketing Operations Lead is the systems architect behind Passion’s marketing efforts, responsible for owning the marketing tech stack—including HubSpot—while enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This individual partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.</div><div><br><strong>// ESSENTIAL DUTIES AND RESPONSIBILITIES</strong></div><div><br><strong>1. CRM + MarTech Stack Ownership</strong></div><ul><li>Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.</li><li>Maintain and expand the marketing tech stack to support evolving organizational needs (integrations, forms, APIs, leads and lead scoring, etc.).</li><li>Ensure data hygiene, governance, organization and list management best practices are followed.</li></ul><div><strong>2. Marketing Automation &amp; Workflow Enablement</strong></div><ul><li>Build and maintain automated nurture workflows, lead pipelines, email triggers, and conditional logic flows across campaigns and organizations.</li><li>Support Digital Marketing Team with backend infrastructure for execution.</li></ul><div><strong>3. Campaign Infrastructure Support</strong></div><ul><li>Manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.</li><li>Ensure seamless handoff between front-end campaign strategy and backend delivery systems.</li><li>Collaborate with the various team members to maintain accurate tagging across all CRM properties.</li></ul><div><strong>4. Reporting &amp; Dashboards</strong></div><ul><li>Build and manage dashboards for campaign performance, channel health, and organizational marketing goals.</li><li>Serve as internal consultant to Marketing Leads and the Digital Marketing Manager for insights and data interpretation.</li><li>Own the rhythm and delivery of regular reporting to Marketing Leads across all teams.</li></ul><div><strong>5. Innovation &amp; Scalability</strong></div><ul><li>Champion continuous improvement through tool exploration, AI integration, and emerging MarTech platforms.</li><li>Collaborate with internal tech team to ensure systems + processes are integrated and aligned.</li><li>Identify marketing team process bottlenecks and create solutions to improve execution efficiency.<br><br></li></ul><div><br></div><div><strong>// AN IDEAL INDIVIDUAL<br></strong><br></div><ul><li>3–5+ years of experience in marketing operations, CRM management, and/or marketing technology roles.</li><li>Bachelor's degree in Marketing, Data Analytics, Communications, or related field.</li><li>Proven hands-on experience with HubSpot (certifications strongly preferred).</li><li>Proficiency with Google Analytics, UTM frameworks, dashboard tools (e.g., Looker, Google Data Studio, HubSpot Reports).</li><li>Proficiency with marketing data flows, web forms, tagging, and cross-channel attribution.</li><li>Systems-minded thinker with a love for structure, logic, and optimization.</li><li>Proactive problem-solver who thrives behind the scenes and supports team wins.</li><li>Excellent verbal and written communicator able to translate technical details to non-technical stakeholders.</li><li>Strong attention to detail and a commitment to data accuracy.</li><li>Open to innovation, experimentation, and continuous learning<br><br></li></ul><div><strong><br>// SUPERVISORY RESPONSIBILITIES</strong>&nbsp;</div><div>None<br>Key Partner: Digital Marketing Manager<br>Supports: Email, Paid Media, and Web + Analytics Specialists</div><div><strong>// REPORTS TO</strong>&nbsp;</div><div>Director of Marketing and Strategy</div><div><br><strong>// EXPECTATIONS</strong></div><ul><li>Embodies a heart for Jesus, aligning with the mission and values of our organization.</li><li>Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.</li><li>Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.</li><li>Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.</li><li>Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.<br><br></li></ul><div><strong><br>// WORK SCHEDULE</strong>&nbsp;</div><div>Monday – Friday, 9a – 5p<br><br></div><div><br></div>

Marketing Operations Lead

<div><strong>About the job<br></strong><br></div><div>5&amp;2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen, 5&amp;2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. The independent studio also manages its own distribution, marketing, studio facilities, and consumer product line.</div><div><br></div><div>The Sr. Manager, Paid Media, plays a key role in helping our stories reach audiences around the world. This role sits within the marketing organization and reports to the Director, Performance Marketing. This is a remote role with some travel required.</div><div><br></div><div>This leader will help design and execute performance-driven paid media campaigns that increase brand awareness, grow viewership, and drive meaningful engagement across our expanding ecosystem of content, products, and fan experiences.</div><div><br></div><div><strong>ABOUT THE ROLE&nbsp;</strong></div><div>The Sr. Manager, Paid Media is responsible for planning, executing, and optimizing paid media campaigns across a diverse set of digital channels including search, social, connected TV, and display networks.</div><div><br></div><div>This role combines strategy, analytics, and creative collaboration. You will partner across marketing, creative, and strategy teams to ensure campaigns reach the right audiences with the right message at the right time.</div><div><br></div><div>Success in this role requires both<strong> </strong>a strong analytical mindset and a passion for mission-driven storytelling. The ideal candidate is comfortable translating data into insights, managing agency partnerships, and continuously optimizing campaigns to maximize impact and return on investment.</div><div><br></div><div><strong>THIS MAY BE THE ROLE FOR YOU IF…&nbsp;</strong></div><ul><li>You get a little thrill from watching a campaign dashboard light up with green arrows and improving metrics.&nbsp;</li><li>You’re the kind of person who is always asking, <em>“What if we tested this?”</em> or <em>“What happens if we try that audience instead?”</em> Optimization isn’t a task for you, it’s a mindset.</li><li>You can speak both creatively and analytically. One minute you’re talking messaging and audience emotion, the next you’re deep in CTRs, ROAS, and conversion paths.</li><li>You enjoy bringing order to the chaos of modern marketing, managing platforms, agencies, budgets, and performance while keeping everyone aligned and moving forward.</li><li>You love collaborating with creative teams to turn great ideas into high-performing campaigns that actually reach the people who need to see them.</li><li>You’re curious about what’s next: new platforms, new formats, new ways of reaching audiences, and you’re not afraid to test something that hasn’t been tried before.</li><li>Most importantly, you’re excited about the idea that smart marketing can help meaningful stories travel further, connecting with people all over the world.</li></ul><div><br></div><div><strong>WHAT YOU’LL OWN</strong></div><div><strong>Paid Media Strategy &amp; Execution</strong></div><ul><li>Develop and execute paid media strategies aligned with broader marketing and growth goals.</li><li>Manage the day-to-day relationship with the studio’s paid media agency of record (AOR), including campaign approvals, reporting cadence, and performance communication.</li><li>Launch and optimize campaigns across platforms, including:</li><li>Google Ads</li><li>Meta (Facebook &amp; Instagram)</li><li>LinkedIn</li><li>TikTok</li><li>Snapchat</li><li>Programmatic display networks</li><li>Connected TV (CTV/OTV)</li><li>Monitor campaign performance and optimize targeting, creative, and bidding strategies to maximize return on investment.</li><li>Conduct keyword research, audience segmentation, and creative testing to improve performance.</li><li>Manage campaign pacing, budget allocation, and bid strategies to ensure efficient use of marketing spend.</li><li>Utilize automated bidding strategies such as Target CPA, Target ROAS, and Maximize Conversions to scale performance.</li></ul><div><br></div><div><strong>Analytics, Tracking &amp; Reporting</strong></div><ul><li>Build and maintain paid media dashboards and reporting frameworks using tools such as Looker Studio, Datorama, or similar platforms.</li><li>Track and analyze performance metrics, including CTR, CPC, CPA, CAC, ROAS, and impressions.</li><li>Translate campaign data into clear recommendations that inform creative strategy, budget allocation, and campaign optimization.</li><li>Present campaign results, insights, and strategic recommendations to internal stakeholders.</li><li>Continuously test new channels, formats, and campaign approaches to expand reach and improve performance.</li><li>Ensure proper conversion tracking and campaign measurement, including UTM tagging and attribution tracking.</li><li>Manage attribution tools and reporting frameworks to measure campaign effectiveness.</li><li>Establish measurable KPIs and deliver timely performance insights.</li></ul><div><br></div><div><strong>Collaboration &amp; Partnership</strong></div><ul><li>Partner closely with creative, content, and marketing strategy teams to develop compelling advertising creative and messaging.</li><li>Collaborate with marketing strategy leaders to ensure paid media campaigns support broader business objectives.</li><li>Work alongside internal teams to align landing pages, campaign messaging, and audience targeting with strategic briefs.</li><li>Manage agency and vendor relationships to ensure execution meets performance benchmarks and KPIs.</li><li>Serve as a key partner across marketing initiatives, helping campaigns scale effectively while maintaining brand integrity.</li></ul><div><br></div><div><strong>QUALIFICATIONS</strong></div><ul><li>5–7+ years of experience managing paid media campaigns in a digital marketing or agency environment.</li><li>Proven experience working across major advertising platforms such as Google Ads and Meta Ads.</li><li>Strong analytical mindset with experience using marketing analytics and reporting tools.</li><li>Experience managing budgets, forecasting performance, and optimizing spend.</li><li>Excellent communication skills and the ability to present insights to cross-functional stakeholders.</li><li>Strong project management skills and ability to manage multiple campaigns simultaneously.</li><li>Ability to translate complex data into clear, actionable insights.</li><li>Familiarity with A/B testing, experimentation frameworks, and conversion rate optimization.</li></ul><div><br></div><div><strong>PREFERRED EXPERIENCE</strong></div><ul><li>Experience with programmatic advertising and demand-side platforms (DSPs).</li><li>Certifications in digital advertising platforms such as Google Ads or Meta Blueprint.</li><li>A creative and experimental mindset with a passion for continuous testing and optimization.</li></ul><div><br></div><div><strong>5&amp;2 BRAND VALUES&nbsp;</strong></div><div><br></div><ul><li><strong>Authenticity: </strong>We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process.</li></ul><div><br></div><ul><li><strong>Intimate: </strong>We engage with our audience in a one-on-one conversation. Picture a person in your mind – they're sitting across from you, sinking into a comfy leather chair. All you're doing is having a conversation (even in headlines) with this one person. We speak directly and personally.</li></ul><div><br></div><ul><li><strong>Disruptive:</strong> we are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking - if there's a new way to do something, we'll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren't afraid to challenge the status quo.</li></ul><div><br></div><ul><li><strong>Playful:</strong> Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.</li></ul><div><br></div><div><strong>THE EXTRAS YOU DESERVE:&nbsp;</strong></div><div>We believe in rewarding our team with some serious perks! Here's what you can look forward to:</div><div><br></div><ul><li><strong>Unlimited Time Off &amp; 12 Paid Holidays:</strong> Work hard, play harder—enjoy unlimited time off and twelve holidays on us.</li><li><strong>Company-Paid Health, Dental &amp; Vision: </strong>Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.</li><li><strong>401(k) with up to 6% Company Match</strong>: We’ll help you grow your savings with a solid company match.</li><li><strong>Paid New Child Leave:</strong> We’ve got your back during the most special moments with paid time off for new moms and dads.</li><li><strong>Employer-Paid Life, LTD, &amp; STD Insurance</strong>: Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.</li><li><strong>Merchandise Discounts for You &amp; Your Family:</strong> Gear up with sweet deals on our swag—your family can join in too!</li><li><strong>Wellness Perks: </strong>Stay happy and healthy with wellness goodies that keep you in tip-top shape.</li><li><strong>Travel Opportunities: </strong>Pack your bags! Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way! Not to mention opportunities to help on set and see The Chosen being produced in real-time.</li><li><strong>The latest tech </strong>from Apple to make sure your at home set up is top notch</li></ul><div><br></div><div>These extras are our way of saying, “Welcome to the team, we’re thrilled to have you!”</div>

Sr. Manager, Paid Media

<div><strong>JOB SUMMARY<br></strong><br></div><div>The Vice President of Marketing serves on Gather’s Senior Leadership Team and reports directly to the CEO. This role exists to architect and lead the global growth engine of the movement.</div><div><br>The VP of Marketing is responsible for shaping and executing a unified marketing and growth strategy that moves people from awareness to engagement to long term participation and generosity. This includes broad appeal fundraising, event registration and ticket sales, audience growth, monthly donor conversion, and global digital expansion.<br><br></div><div>This leader brings both spiritual discernment and technical excellence, pairing compelling movement storytelling with disciplined funnel strategy, CRM mastery, and data driven execution. The VP of Marketing will oversee a growing internal team, lead and coordinate multiple global agencies and partners, and collaborate closely with Development, Events, and Operations to ensure Gather’s message and mission scale with clarity, urgency, and integrity.<br><br></div><div><strong>CORE RESPONSIBILITIES</strong></div><h3>Strategic Leadership</h3><ul><li>Serve on the Senior Leadership Team, contributing to organization-wide strategy and ensuring marketing is fully aligned with Gather’s mission, growth goals, and theological convictions.</li><li>Translate the long term vision of Gather into clear marketing priorities, annual plans, and executable roadmaps.</li></ul><div><br></div><h3>Marketing Growth and Funnel Strategy</h3><ul><li>Design and oversee a comprehensive global marketing strategy that grows awareness, engagement, and generosity across Gather’s ecosystem.</li><li>Build and optimize full funnel pathways that move audiences from first touch to active participation and monthly donor commitment.</li><li>Ensure marketing strategy supports major initiatives including Gather events, city movements, discipleship products, and broad appeal fundraising campaigns.</li></ul><div><br></div><h3>CRM, Data, and Performance Ownership</h3><ul><li>Own and leverage Gather’s CRM and marketing automation systems, including HubSpot, to drive segmentation, personalization, reporting, and conversion optimization.</li><li>Establish clear KPIs across acquisition, engagement, conversion, and retention, using data to inform strategy and continuously improve performance.</li><li>Partner closely with Development to align donor journeys, reporting, and lifetime value strategy.</li></ul><div><br></div><h3>Fundraising and Generosity Campaigns</h3><ul><li>Lead the marketing strategy for broad appeal fundraising efforts, including digital campaigns that inspire generosity tied to eternal impact.</li><li>Collaborate with Development to clearly articulate “your gift makes this possible” outcomes and translate them into compelling donor facing messaging and funnels.</li><li>Support the growth of monthly giving as a key engine for sustaining the movement.</li></ul><div><br></div><h3>Movement Storytelling and Brand Stewardship</h3><ul><li>Champion a unified brand voice that reflects the urgency, hope, and shared ownership of revival.</li><li>Ensure Gather’s story consistently communicates that the movement grows when each of us says yes and plays our part.</li><li>Oversee content strategy across platforms to amplify testimonies, gospel impact, and global momentum.</li></ul><div><br></div><h3>Team and Agency Leadership</h3><ul><li>Lead, develop, and empower a high performing Marketing Team with clarity, accountability, and trust.</li><li>Direct and coordinate multiple external agencies, creative partners, and vendors across regions and disciplines.</li><li>Ensure internal and external teams are aligned around shared goals, timelines, and outcomes.</li></ul><div><br></div><h3>Distribution and Partnership Leverage</h3><ul><li>Identify and activate strategic distribution partners including churches, networks, platforms, media partners, and influencers to exponentially expand reach.</li><li>Design campaigns and partnerships that expand reach beyond Gather-owned channels and drive exponential growth in audience engagement.</li></ul><div><br><strong>QUALIFICATIONS AND EXPERIENCE</strong></div><ul><li>Demonstrated senior level leadership experience in marketing, growth, or communications within a nonprofit, ministry, or mission driven organization.</li><li>Proven success building and scaling digital funnels that drive conversion, engagement, and recurring giving.</li><li>Deep working knowledge of CRM and marketing automation platforms, including HubSpot.</li><li>Experience leading multi person teams and managing complex agency ecosystems across regions or disciplines.</li><li>Strong grasp of digital analytics, performance marketing, storytelling, and audience growth strategy.</li><li>Experience leveraging partnerships and distribution channels to significantly expand reach.</li><li>Cross cultural or global marketing experience strongly preferred.</li></ul><div><br><strong>LEADERSHIP AND CULTURAL FIT</strong></div><ul><li>A vibrant personal faith in Jesus Christ and a deep commitment to the Great Commission.</li><li>Leads with humility, courage, clarity, and spiritual maturity.</li><li>Thrives in a fast moving, relational, collaborative environment with high ownership and high trust.</li><li>Comfortable navigating ambiguity while building systems that scale.</li><li>Willingness to travel for Gather events and key organizational moments.</li></ul><div><br><strong>WHY THIS ROLE MATTERS</strong></div><div>This is not simply a marketing role. It is an invitation to help steward and scale a move of God.<br><br></div><div>As Vice President of Marketing, you will help shape how millions encounter the vision of Gather, how stories of revival ignite faith around the world, and how everyday believers are invited into lasting participation. This role exists to help the Church see what God is doing and step into it together.<br><br></div><div><strong>REPORTING AND LOGISTICS</strong></div><ul><li>Reports to the CEO</li><li>Full time, exempt</li><li>Remote position with quarterly in person All Team gatherings and event travel</li></ul><div><br><strong>BENEFITS</strong></div><ul><li>Employer paid healthcare insurance for employee and family</li><li>Employer paid hospital insurance plan</li><li>Unlimited paid time off</li></ul><div><strong><br>ABOUT GATHER</strong></div><div><br>Gather is a global ministry igniting a movement of revival through large scale gatherings, discipleship initiatives, and digital storytelling. What began as a catalytic moment with Gather25 has already led to tens of thousands of salvations, renewed faith among believers, and visible transformation in communities around the world.<br><br></div><div>Gather exists to stoke revival fires everywhere by creating spaces where people encounter God’s presence, unite across denominations, and are equipped to share their faith. We believe revival multiplies when everyday believers say yes and step into their role as the Church.</div><div><br>Led by Jennie Allen, Gather’s mission is built on three pillars:</div><ul><li><strong>Gather</strong> by hosting global and citywide events that mobilize the Church in prayer, worship, and mission</li><li><strong>Mobilize</strong> by providing tools, discipleship models, and digital resources that empower believers to live and lead revival in their own communities</li><li><strong>Ignite</strong> by amplifying stories of gospel transformation through digital platforms that awaken belief and prayer worldwide</li></ul><div><br>By 2033, Gather aims to gather 1 billion people, see 250 million new believers, unite 1,000 cities, and mobilize 1 million intercessors praying for revival. To steward this vision, Gather is raising $45 million over two years to fuel global gatherings, discipleship infrastructure, and scalable digital reach.</div>

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