<div><strong>About GiveDirectly</strong></div><div>GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.</div><div><br>GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.</div><div><br>Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, together come from 21 different countries speaking 69 different languages. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations -- it’s an incredible group of people.</div><div><br>Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision making, and strive to build an ambitious, dynamic and high performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.</div><div><br>We work hard to create an environment in which all our team members can thrive, succeed and grow.&nbsp; We support flexibility, take care of each other, have fun, and create professional growth opportunities.</div><div><br><strong>Level:</strong> Senior Manager<br><strong>Location:</strong> Remote<br><strong>Reports To: </strong>&nbsp;Sr. Director of Communications</div><div><br><strong>About the Role</strong></div><div>We are seeking a Social Content Lead to lead GiveDirectly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal: <strong>raise more money to be delivered to people in extreme poverty</strong>. &nbsp;</div><div><br>This senior manager would own execution &amp; strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram), other platforms( Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, &amp; newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).&nbsp;</div><div><br>This is a new role that would be asked to answer strategic questions: Which channels should we invest (or divest) in to achieve our top level goal? What content and channels perform best at accomplishing that goal? What new approaches should we test? How can we measure success?&nbsp;</div><div><br>This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, &amp; impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise.&nbsp;</div><div><br>You’ll collaborate with our Growth, Communications, Research, and Program teams to highlight recipient&nbsp; stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online.</div><div><br>This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work.<br><br></div><div><strong>This Senior Manager Should Spike On</strong></div><ul><li><strong>💡Creativity &amp; speed: </strong>Comes up many novel ideas for content &amp; collabs, tapping into current trends while they last.</li><li><strong>🛠️High ownership, output, &amp; quality:</strong> Creates high-quality work quickly and reliably, using discretion to represent the organization online.</li><li><strong>📱Digital native storytelling instinct:</strong> Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually.&nbsp;</li><li><strong>🧪Strategic, entrepreneurial, &amp; analytical:</strong> Comfortable testing, iterating, and learning from results – balancing long-term brand strategy with day-to-day execution.</li></ul><div><br><strong>Key Responsibilities</strong></div><div><br><strong>Social Media Strategy &amp; Brand Management</strong></div><ul><li>Lead GiveDirectly’s social media strategy and posting calendar across all major platforms&nbsp;</li><li>Build and refine a repeatable social playbook &amp; templates that balances storytelling, education, and credibility.</li><li>Define goals for each channel and measurement framework.</li></ul><div><br><strong>Content Creation &amp; Management</strong></div><ul><li>Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact.&nbsp;</li><li>Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content.</li><li>Manage publishing cadence, community engagement, and platform optimization.</li><li>Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.</li><li>Ensure all channels move in harmony during product launches, campaigns, and announcements.</li><li>Stay ahead of platform updates, algorithm shifts, and emerging content formats.</li><li>Proactively suggest new ideas, tests, and experiments.</li><li>Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities.</li></ul><div><br><strong>Collaboration with Content Creators</strong></div><ul><li>Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid-onset emergency responses.</li><li>Pitch and oversee strong creative concepts for collaborators.</li><li>Surface ideas for unpaid collaborators for the surrogate &amp; media team.</li></ul><div><br><strong>Internal Collaboration</strong></div><ul><li>Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing.</li><li>Support leadership and surrogates in expanding their thought leadership.</li></ul><div><br><strong>Measurement &amp; Optimization</strong></div><ul><li>Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).&nbsp;</li><li>Understand what positive, meaningful engagement looks like, not just vanity metrics.</li><li>Monitor social chatter and sentiment; escalate when needed.</li><li>Provide periodic reporting with clear insights and recommendations.</li></ul><div><br><strong>Qualifications (Must Haves)</strong></div><ul><li>5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly. &nbsp;</li><li>Strong writing and editing skills, with a clear, confident, and empathetic voice.</li><li>Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).</li><li>Demonstrated ability to turn complex or technical topics into clear, engaging content.</li><li>Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.</li><li>Strong strategic thinking, you know how to build a cohesive brand across multiple channels.</li><li>Deep understanding of social algorithms, audience behavior, and content performance.</li><li>Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).</li><li>Deep alignment with GiveDirectly’s values and mission.</li></ul><div><br><strong>Nice to Haves</strong></div><ul><li>Experience in social storytelling for journalism or social impact sectors.</li><li>Understanding of paid social strategy and how organic content complements it.</li><li>Background or interest in global development, poverty reduction, or social innovation.</li><li>Strong understanding of how to breakthrough with tech &amp; finance audiences in the U.S. + Europe</li></ul><div><br><strong>Where this role sits within GiveDirectly</strong></div><ul><li>This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months.&nbsp;</li><li>Their work will be supported by GiveDirectly’s field content, research &amp; insights, growth, surrogates, press, &amp; design staff.&nbsp;</li><li>In addition to run-rate work, they will provide key support for emergency cash responses (e.g.), end of year giving (e.g.), research disseminations (e.g.), and other campaigns.&nbsp;</li></ul><div><br><strong>Compensation&nbsp;</strong></div><div>At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.</div><ul><li>The United States base salary for this role is $109,200.</li><li>The Kenya base salary for this role is $77,500.</li><li>The UK base salary for this role is £71,400</li></ul><div>This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.</div><div><br><strong>Why work at GiveDirectly?</strong></div><div>At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:</div><ul><li>A positive and supportive team with opportunities for advancement&nbsp;</li><li>A demonstrated commitment to helping all staff develop and grow</li><li>A competitive salary, including bonus</li><li>A robust health benefits plan (exact details will vary by country)</li><li>Flexible paid time off</li><li>Allowances for desk set-up and learning and development</li></ul>

Social Content Lead

<div><strong>Who we are</strong></div><div><br></div><div>Hallow is on a mission to help people pray. We’re the No. 1 prayer app in the world, with more than 1 billion prayers prayed across 150+ countries. We're building a product that is authentically Christian and Catholic, while at the same time a resource for anyone looking to grow deeper in a relationship with God. We believe that people are hungry for peace, and that there is no surer way to find it than by learning to sit in silence with Christ: “Come to me, all you that are weary and are carrying heavy burdens, and I will give you rest” (Mt 11:28).</div><div><br></div><div>Our goal is to build something truly great. Something that combines the beauty of the Church's spirituality with world-class product and content execution. And we need a world-class team to make it happen.</div><div><br></div><div>We launched the app in December 2018 and have been blown away with the incredible growth &amp; traction. Hallow has been downloaded more than 25 million times with over 250,000 5-star reviews. We're blessed to be backed by some of the best mission-driven investors in the world and are excited to build out the team to help a lot more folks grow closer to God.</div><div><br></div><div>We are a startup. We move quickly. We are small but we take big swings. Each person is responsible for making an impact. It is hard—but deeply meaningful—work. We'd be honored &amp; humbled if you'd consider joining us.</div><div><br><strong>TL;DR: </strong>We’re looking for a creative and fast Junior Video Editor (contractor) who’s passionate about storytelling and crafting engaging video content. You’ll turn scripts and raw footage into compelling videos for ads and social media that inspire and connect with people around the world.</div><div><br></div><h3><strong>What You’ll Do</strong></h3><div><br></div><ul><li>Edit and deliver at least six high-quality videos per week for ads and social media.</li><li>Follow pre-written scripts to ensure consistent storytelling and messaging.</li><li>Work with a mix of raw creator footage and stock clips to produce visually engaging videos.</li><li>Collaborate closely with the International Marketing team to align on creative direction, tone, and priorities.</li><li>Manage feedback efficiently and deliver revisions quickly when needed.</li><li>Stay up to date with video, editing, and social media trends to keep our content fresh and impactful.</li></ul><div><br></div><h3><strong>What You’ll Love</strong></h3><div><br></div><ul><li><strong>Mission:</strong> This work is incredibly humbling. Every day we hear amazing stories and get the privilege of working on something that truly impacts lives. One of our favorite user quotes: “I hate quoting an old, overused cliché, but I’ve been very lost. And I think for the first time in a while I may be found.”</li><li><strong>Impact:</strong> As a contractor, you’ll play a key role in how we visually tell stories and connect with our audiences worldwide. Your work will directly shape how millions of people experience our mission.</li><li><strong>Growth:</strong> You’ll gain experience working with a fast-paced international team that’s scaling quickly and constantly testing new creative ideas.</li><li><strong>Flexibility:</strong> HQ is in Chicago (USA); this position is remote. We’re super flexible with location/hours; we don’t care when you work, just that it gets done.</li><li><strong>Comp:</strong> We will pay competitive market rates for this hourly, part-time contract position.&nbsp;</li></ul><div><br></div><h3><strong>What We’re Looking For</strong></h3><div><br></div><ul><li><strong>Passion:</strong> First and foremost, we’re looking for someone excited and passionate about our mission. It’s a lot more fun to care deeply about what you’re creating!</li><li><strong>Portfolio: </strong>A strong portfolio that shows your ability to tell stories through short-form video.</li><li><strong>Skills: </strong>Demonstrated creativity, pacing, and attention to detail. Proficiency with Adobe Premiere Pro, Final Cut Pro, or equivalent editing software.</li><li><strong>Adaptability: </strong>Ability to work fast, take feedback, and adapt quickly to different creative directions.</li><li><strong>Experience: </strong>Familiarity with trends in social media and performance ads is a big plus.</li></ul><div><br></div><div>We're a small team and we care deeply about each new hire, so sometimes it can take us a while to get through the hiring process for these roles. Apologies in advance for any delays. We'll do our best to keep you updated throughout the process, and we really appreciate your patience and understanding as we work through everything.</div><div><br></div><div>We are honored that you'd consider joining the team and look forward to connecting with you.</div><div><br></div><div>Best,</div><div><br></div><div>Alex at Hallow</div><div>CEO &amp; Co-Founder</div>

Junior Video Editor (Contract)

<div>Position Summary&nbsp;<br>We’re seeking a talented Graphic Designer to join our Creative and Marketing team. In this role, you’ll support our mission by creating compelling visual content across multiple channels, from donor campaigns and social media to print materials, video projects, and outreach resources. You will report directly to the Senior Director of Creative and Marketing and will be expected to handle a wide range of projects with minimal supervision. This is a dynamic position that involves contributing to both planned and ad-hoc projects typical in a fast-paced nonprofit environment.&nbsp;<br><br></div><div><strong>Key Responsibilities&nbsp;</strong></div><ul><li>Design marketing materials for fundraising campaigns, including direct mail (magazines, booklets, invitations), email campaigns, social media graphics, and digital ads&nbsp;</li><li>Develop visual materials for outreach resources, including program guides, classroom materials, handouts, and informational graphics&nbsp;</li><li>Support video projects with graphics, lower thirds, and other visual elements&nbsp;</li><li>Develop print and digital collateral for events, programs, and donor stewardship initiatives&nbsp;</li><li>Maintain brand consistency across all touchpoints while bringing fresh, creative ideas&nbsp;</li><li>Collaborate with team members on multi-channel campaigns and creative projects&nbsp;</li><li>Assist with website updates and digital content optimization&nbsp;</li><li>Manage multiple projects simultaneously in a fast-paced environment with minimal supervision&nbsp;</li><li>Create designs for social media content that reflect brand voice, drive engagement, and enhance visual storytelling.&nbsp;</li><li>Participate in brainstorming sessions and contribute innovative concepts&nbsp;</li><li>Take on ad-hoc design tasks or creative projects as needed to support the organization’s mission&nbsp;<br><br></li></ul><div><strong>Required Qualifications&nbsp;</strong></div><ul><li>Bachelor’s degree in Graphic Design, Visual Communications, or a related field&nbsp;</li><li>1–3 years of professional design experience (internships and freelance work considered)&nbsp;</li><li>Strong portfolio demonstrating design skills across digital, print, and outreach materials and print materials.&nbsp;</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)&nbsp;</li><li>Understanding of social media best practices and platform-specific design requirements&nbsp;</li><li>Excellent attention to detail and ability to follow brand guidelines&nbsp;</li><li>Strong communication skills and ability to take direction and implement feedback&nbsp;</li><li>Passion for nonprofit work and mission-driven organizations&nbsp;</li><li>Ability to manage projects independently, prioritize tasks effectively, finishing high quality work on timelines&nbsp;</li><li>Something about tenacity, on-deadline, timeline management, efficiency, etc.&nbsp;<br><br></li></ul><div><strong>Preferred Qualities&nbsp;</strong></div><ul><li>Curiosity and eagerness to learn and grow as a designer&nbsp;</li><li>Ability to thrive in a high-capacity, fast-paced environment&nbsp;</li><li>Collaborative spirit and positive attitude&nbsp;</li><li>Flexibility and adaptability when priorities shift&nbsp;</li><li>Heart for serving children with special needs and their families&nbsp;</li><li>Self-motivated with strong organizational skills&nbsp;</li><li>Experience with video editing (Premiere Pro, Final Cut Pro, or similar)&nbsp;</li><li>Knowledge of Canva, Mailchimp, or other marketing platforms&nbsp;</li><li>Basic understanding of Microsoft 365 tools&nbsp;</li><li>Experience with web design or content management systems&nbsp;</li><li>Motion graphics or animation capabilities</li></ul>

Graphic Designer

<div><strong>Who you are:&nbsp;<br></strong><br></div><div>You're a creative strategist, a culture-shaper, and a digital storyteller. You see social media not just as content, but as ministry. You understand how to connect with people where they are and lead them towards life transformation. You thrive in a fast-paced environment where excellence, data, and innovation drive impact. You carry a heart for people online and a relentless pursuit of growth, engagement, and clarity in every post.&nbsp;<br><br>You think in systems and metrics. You measure what matters, test what works, and iterate fast. You're passionate about growing engagement, optimizing performance, and leading a team that knows how to translate ministry moments into measurable digital impact.<br><br>You lead with humility and vision, equipping your team to deliver scroll-stopping content that builds trust, deepens faith, and represents the heart of Lakepointe with excellence.<br><br></div><div><strong>What you'll do:&nbsp;</strong></div><ul><li><strong>Lead and Develop the Social Team: </strong>Recruit, coach, and empower a high-performing team of content creators, community managers, social managers, and storytellers.</li><li><strong>Own the Strategy: </strong>Develop and implement a comprehensive social media strategy that supports the church's mission, builds brand consistency, and drives measurable growth across all channels.</li><li><strong>Data &amp; Optimization: </strong>Establish and monitor KPIs for reach, engagement, retention, and conversion. Use analytics to inform creative decisions, scheduling, and Ad spend.</li><li><strong>Manage Major Accounts: </strong>Oversee high-volume, high follower channels across Facebook, Instagram, YouTube, TikTok, and others, ensuring brand consistency and message clarity.</li><li><strong>Collaborate Across Teams: </strong>Work cross-functionally with communications, marketing, production, and design to ensure integrated storytelling.</li><li><strong>Analytics and Optimization: </strong>Monitor metrics, interpret trends, and pivot strategies based on performance data to continually elevate impact.</li><li><strong>Community Engagement: </strong>Foster genuine online community through comments, DMs, and social interactions.</li><li><strong>Reporting: </strong>Deliver regular performance reports and insights to leadership with actionable recommendations.</li></ul><div><br><strong>Skills &amp; Experience you’ve had:</strong></div><ul><li>5+ years of experience leading social media strategy or digital content at scale (preferably for a church, ministry, or major brand)</li><li>Demonstrated success managing large audiences (100k+ followers) and driving measurable engagement growth</li><li>Strong understanding of current and emerging social platforms, algorithms, and best practices</li><li>Exceptional communication and leadership skills</li><li>Deep understanding of content performance metrics, social analytics, and audience segmentation</li><li>Experience with major social analytics, management, and scheduling tools such as Sprout Social, Meta Business Suite, Later, Hootsuite, etc.</li><li>Bachelor's degree required; seminary or ministry education preferred</li></ul><div><br><strong>Embody all Lakepointe Leadership Behaviors:</strong></div><ul><li>Love and follow Jesus</li><li>Honor up, down, and all around</li><li>Make it fun</li><li>Reject good for great</li><li>Whatever it takes</li><li>Love Lakepointe<strong><em>&nbsp;</em></strong></li></ul>

Social Media Director

<div><strong>About Us</strong>&nbsp;</div><div>Pure Desire Ministries International (PDMI) is a biblically based and clinically informed ministry committed to providing hope, healing, and freedom from sexual brokenness and betrayal trauma through Jesus Christ. &nbsp;</div><div><br><strong>Position Overview</strong>&nbsp;</div><div>The Marketing Director provides strategic leadership for all organizational marketing, branding, communications, and online revenue growth efforts across PDMI. This role is responsible for developing and executing comprehensive strategies that strengthen brand awareness, engage supporters, and drive sustainable online sales through digital platforms, including e-commerce, campaigns, and conversion-focused initiatives.&nbsp;</div><div><br>With a deep understanding of the church and PDMI's target audience, the Marketing Director ensures that marketing initiatives effectively support ministry impact while building, scaling, and optimizing digital sales channels to support long-term organizational growth through digital, print, and community engagement. &nbsp;</div><div><br><strong>Duties &amp; Responsibilities</strong>&nbsp;</div><h3>Strategic Leadership &amp; Planning</h3><ul><li>Develop and implement an annual marketing strategy aligned with organizational goals, including communications and design</li><li>Strengthen brand identity and ensure consistent messaging across all programs and platforms</li><li>Provide data-driven insights and recommendations to leadership regarding marketing performance and opportunities</li></ul><div><br></div><h3>Digital &amp; Content Marketing</h3><ul><li>Oversee all digital marketing efforts, including website content, email campaigns, social media, podcast, lead generators, events, and online advertising</li><li>Lead content creation for storytelling, donor engagement, program highlights, and impact reporting</li><li>Ensure content reflects the organization's faith-based values, voice, and mission</li><li>Develop, strengthen, and preserve the PDMI brand across the organization (logo, web presence, merchandising, video, blog, podcast development, publications, etc.)</li></ul><div><br></div><h3>Fundraising &amp; Donor Engagement Support</h3><ul><li>Collaborate closely with the Advancement Director to create donor-focused campaigns, event marketing materials, and fundraising communications</li><li>Support marketing strategies that grow donor engagement, volunteer participation, and community awareness</li></ul><div><br></div><h3>Team Leadership &amp; Collaboration</h3><ul><li>Supervise marketing staff, contractors, and creative partners as needed</li><li>Work cross-functionally with Directors to ensure unified messaging and mission alignment</li><li>Manage the marketing budget and ensure effective stewardship of resources</li><li>Other duties as assigned</li></ul><div><br>&nbsp;<br><strong>Skills &amp; Qualifications</strong></div><ul><li>Bachelor's degree in Marketing, Communications, Public Relations, or a related field</li><li>7+ years of progressively responsible experience in marketing or communications</li><li>Strong commitment to PDMI's vision, mission, and values</li><li>Demonstrated success in leading marketing strategies and managing multiple projects</li><li>Excellent writing, editing, and storytelling skills with the ability to communicate for diverse audiences</li><li>Proficiency with digital platforms (social media, email marketing tools, CMS, analytics tools)</li></ul><div><br>&nbsp;<br><strong>Personal Attributes</strong></div><ul><li>Mission-driven leader with high integrity and a collaborative spirit</li><li>Strategic thinker with the ability to execute tactically</li><li>Creative problem-solver with strong attention to detail</li><li>Compassionate communicator capable of representing the organization's values with authenticity</li></ul><div><br>&nbsp;<br><strong>Preferred Qualifications</strong></div><ul><li>Familiarity with digital fundraising marketing, online sales, and donor engagement strategies</li><li>Familiarity with React (Next.js), frontend on AWS, Amplify, custom Fastify-React CMS behind an AWS ELB, backed by a NoSQL document database</li><li>Experience in nonprofit or faith-based organizations</li><li>Graphic design and video production oversight experience</li></ul><div><br>&nbsp;<br><strong>Requirements</strong><br>&nbsp;<br>Upon hire, all PDMI employees will be required to:<br>&nbsp;</div><ul><li>Read and sign a PDMI Faith and Lifestyle Expectations Agreement</li><li>Use Accountable2You reporting accounts when using PDMI computers, networks, and applications (Digital Assets). PDMI will provide an Accountable2You account that will cover your office workstation and any machine used for conducting work for PDMI.</li><li>Adhere to PDMI's vision, values, and best practices</li></ul>

Marketing Director

<div><br>We are looking for an <strong>Advertising Monetization Strategy Consultant</strong> to help us create a solid framework and implementation strategy before we launch. This is a <strong>focused, high-impact expert consulting engagement </strong>- not a long-term hire. <strong>1-2 strategic sessions (1-3 hours each) </strong>with potential for follow-up as needed.<br><br></div><div>We're building a platform that cares about people's spiritual health. Therefore, we need sustainable ad revenue to serve our community well. If you know how to balance those priorities, we'd love to work with you. &nbsp;</div><div><br><strong>What We Need From You&nbsp;</strong></div><div><strong><em>Session 1: Discovery &amp; Strategy Design (1-3 hours)</em></strong></div><div>● Review our platform, user base projections, and current monetization thinking</div><div>●&nbsp; Identify best ad platform options (Google AdMob, Meta Audience Network, programmatic, direct sales, etc.)</div><div>● Outline ad placement strategy (where ads appear without compromising experience)</div><div>● Define revenue model framework (CPM vs. CPC, ad frequency, targeting approach)</div><div><strong><br></strong><br></div><div><strong><em>Sample Deliverables:</em></strong></div><div>● Ad Monetization Strategy Deck&nbsp; covering:</div><div>&nbsp; &nbsp; ● Recommended ad platform(s) and why</div><div>&nbsp; &nbsp; ● Ad placement strategy (feed ads, banner ads, interstitials)</div><div>&nbsp; &nbsp; ● Revenue projections based on user growth</div><div>&nbsp; &nbsp; ● Implementation roadmap (what to build when)</div><div>&nbsp; &nbsp; ● KPIs to track</div><div><strong><em><br></em></strong><br></div><div><strong><em>Session 2: Implementation Planning &amp; Q&amp;A (1-3 hours)</em></strong></div><div>● Walk through strategy deck with our team (CEO, CMO, CTO, Product Manager)</div><div>● Answer technical questions about ad platform integration</div><div>● Help us prioritize: What do we build for MVP vs. Phase 2?</div><div>● Provide implementation guidance (vendors, tools, team needs)</div><div>● Red-flag potential issues (user experience, brand alignment, technical constraints)</div><div><strong><br></strong><br></div><div><strong>Deliverables: </strong>Implementation Roadmap:</div><div>● Week-by-week plan for ad platform setup</div><div>● Technical requirements for engineering team</div><div>● Key decisions we need to make now vs. later</div><div>● Risks and mitigation strategies</div><div><strong><br>Future Exploration: </strong>Evaluate faith marketplace, premium spiritual tools, affiliate programs, and ministry partnerships.</div><div><br></div><div><strong>What Success Looks Like<br></strong><br></div><div><strong><em>By End of Session 1:</em></strong></div><div>● Clear recommendation on which ad frameworks and platform(s) to use and why</div><div>● Ad placement strategy that balances revenue + user experience</div><div>● Financial projections we can use for fundraising and planning</div><div><strong><em>By End of Session 2:</em></strong></div><div>● Our team knows exactly what to build, when, and how</div><div>● Engineering has a clear technical roadmap</div><div>● We have a framework for tracking ad performance (KPIs, dashboards)</div><div><strong><em>Optional Follow-Up:</em></strong></div><div>● 1-2 asynchronous Slack/email check-ins as we implement (paid hourly)</div><div>● Future consulting engagement if we want to expand monetization strategy</div><div><br></div><div><strong>What You Bring:</strong></div><div>● <strong>Total 8-10 + years experiences, with 5+ years</strong> focused in monetization, ads, or growth at a social platform, community app, or marketplace</div><div>● <strong>Deep digital advertising expertise</strong>—you've set up ad platforms, optimized CPMs, and driven revenue</div><div>● <strong>Proven track record</strong> advising or consulting on ad monetization strategy (not just executing someone else's plan)</div><div>● <strong>Strong analytical skills</strong>—you can project revenue based on user growth and ad performance benchmarks</div><div>● <strong>Experience with mobile/web ad platforms</strong> (AdMob, Meta Audience Network, programmatic ads, direct sales)</div><div>● <strong>Clear communicator</strong>—you can explain complex ad strategies to non-technical stakeholders</div><div><br></div><div><strong><em>Bonus:</em></strong></div><div>● Experience at community/social platforms</div><div>● Background in product management or growth</div><div>● Experience building ad strategies for apps with 10K-500K users</div><div>● Knowledge of faith-based or mission-driven monetization (balancing revenue + values)</div><div>● Faith background—understanding of Christian communities and values</div><div><br></div><div><strong>Who You Are</strong></div><div>● <strong>Strategic but practical</strong>—you don't just theorize, you've built ad systems that work</div><div>● <strong>Mission-aligned</strong>—you know how to monetize without compromising user trust</div><div>● <strong>Consultative mindset</strong>—you listen, diagnose, and tailor recommendations to our needs</div><div>● <strong>Scrappy</strong>—you've worked with early-stage startups and know how to prioritize</div><div><br></div><div><strong>Compensation &amp; Growth: Contract hourly rate or flat project fee </strong>(to discuss)&nbsp;</div><div><br></div><div><strong>Potential for future work:</strong> If this goes well, we may bring you back for: Ad platform optimization (post-launch), expanded monetization strategy (premium features, partnerships, marketplace), or an ongoing advisory role as we scale&nbsp;</div>

Advertising Monetization Strategy Consultant

<div><strong>About the role:</strong></div><div><br>Location:&nbsp;</div><ul><li>US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho, Maryland, Massachusetts, Minnesota, North Carolina, Nevada, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington)</li><li>Canada Provinces: British Columbia, Ontario, Alberta only</li></ul><div><br>With Aplos, nonprofit groups of every shape, size, and mission can seamlessly run their finances and operations, manage their business and bottom line, and proactively engage their communities and donors when it matters most. We’re a remote team, spread across North America (with peers all over the world).</div><div>Aplos is the largest nonprofit &amp; church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our all-inclusive platform provides a dynamic CRM, fundraising &amp; giving tools, online donations &amp; payment processing, built-in fund accounting system, integrated payroll, email marketing, website builder, and much more.</div><div>&nbsp;</div><div>The <strong>Brand Manager</strong> is a critical role that sits at the intersection of brand strategy, content marketing, and deep industry expertise. Reporting to the Director of Aplos Marketing, you will be the <strong>subject matter expert (SME)</strong> responsible for developing and distributing high-value, resonant content for our primary buyers—typically <strong>nonprofit finance leaders, bookkeepers, and treasurers</strong>. This is a high-impact position where your knowledge of nonprofit finance will be leveraged daily to drive brand authority and lead generation.</div><div><br>We are looking for someone that has prior experience working in nonprofit finance. This is a non negotiable requirement.</div><div><br><strong>What will you be doing (your role)?</strong></div><div><br><strong>Subject Matter Expertise &amp; Content Development</strong></div><ul><li><strong>SME Content Creation: </strong>Serve as the in-house expert to create and produce authoritative content (e.g., guides, white papers, blog posts, webinars, checklists) specifically addressing the unique financial and compliance challenges of non-profits and churches&nbsp;</li><li><strong>Audience Resonance:</strong> Ensure all content is tailored to resonate deeply with the needs, pain points, and terminology used by nonprofit finance leaders, positioning Aplos as the trusted solution provider.</li><li><strong>Brand Voice Ownership:</strong> Act as a custodian of the Aplos brand voice, ensuring consistency, authority, and empathy across all owned content channels.</li><li><strong>Internal Enablement: </strong>Educate and train internal teams (Sales, Customer Success) on key financial topics to ensure they can confidently discuss complex non-profit financial matters with customers and prospects.</li></ul><div><br><strong>Content Distribution &amp; Integrated Campaign Project Management&nbsp;</strong></div><ul><li><strong>Distribution Strategy:</strong> Develop multi-channel distribution strategy for content in collaboration with the broader marketing (ie SEO, social media, email, partnerships, paid channels) to maximize the reach and impact of all content.</li><li><strong>Lead Generation Focus: </strong>Work closely with the demand generation team to optimize content for conversions, driving marketing-qualified leads (MQLs) and sales pipeline.</li><li><strong>Performance Analysis: </strong>Track and analyze content performance metrics (traffic, engagement, conversion rates) and iterate on the content strategy to drive continuous improvement and ROI.</li></ul><div><br><strong>Integrated Marketing Campaign Project Management</strong></div><ul><li><strong>Campaign Ownership:</strong> Act as the Project Manager to lead, plan, and execute end-to-end integrated marketing campaigns focused on key nonprofit finance topics (e.g., year-end reporting, budgeting, compliance changes).</li><li><strong>Cross-Functional Coordination:</strong> Drive collaboration and timelines across internal teams, including Product Marketing, Design, Demand Generation, and Sales Enablement, ensuring all components (content, landing pages, emails, sales scripts) are delivered on time and align with campaign goals.</li><li><strong>Define Deliverables:</strong> Translate high-level marketing objectives into concrete content and distribution deliverables for each campaign, maintaining a master content and campaign calendar.</li></ul><div><br><strong>What we’re looking for (requirements):</strong></div><div><br></div><h3><strong>Required Skills &amp; Experience</strong></h3><ul><li><strong>Nonprofit Finance Expertise:</strong> <strong>3+ years of direct, hands-on experience in nonprofit or church accounting, bookkeeping, or finance</strong> (e.g., as a staff accountant, bookkeeper, treasurer, or auditor for non-profits).</li><li><strong>Content Marketing &amp; Writing:</strong> <strong>3+ years of experience in brand management or content marketing</strong>, with a strong portfolio showcasing well-written, complex B2B or specialized content.</li><li><strong>Audience Translation:</strong> Proven ability to translate complex financial and regulatory topics into clear, accessible, and actionable content for a target audience.</li><li><strong>Data-Driven Approach:</strong> Experience using analytics tools to measure content distribution success and inform strategy.</li><li><strong>Strong Collaboration:</strong> Excellent interpersonal and communication skills for working effectively with cross-functional teams (Product, Sales, Engineering).</li></ul><div><br></div><h3><strong>Preferred Attributes</strong></h3><ul><li>Experience using fund accounting software (ideally Aplos or a direct competitor).</li><li>Certification in a relevant field (e.g., CPA, Certified Nonprofit Accounting Professional).</li><li>Experience managing vendor relationships with designers, writers, and agencies.</li></ul><div><br><strong>Why work with us?</strong></div><div>If you need more convincing, here’s the rest of it:</div><ul><li>💵 Salary – <strong>US $99,000 - $110,000 USD, CAN $90,000 - $105,000 CAD. </strong>Your base salary compensation will be determined based on factors such as skills, education, experience, and geographic location.</li><li>🏝️ Paid Time Off<ul><li>Canada: Everyone gets 4 weeks paid leave plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.</li><li>US: US employees are eligible for open or paid discretionary time off (take time when you need it), plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.</li></ul></li><li>🌴 Work remotely – We’re a remote-first company - live and work wherever you’re happiest.</li><li>🤷 Training – We’ll support you when you want to learn new skills or pay for conference or course tickets.</li><li>❤️ Health Coverage &amp; Retirement<ul><li>Canada &amp; US: We offer robust medical, dental, vision, disability and life insurance coverages and have a 4% match on Retirement.</li></ul></li></ul>

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